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May 2010 - Cover Story

Accessory to Profits

Staff from the dealership’s parts and service departments managed the cashier’s area, which served an endless line of customers snapping up BMW Performance parts, T-shirts, model cars, coffee mugs and other paraphernalia. The event raked in $22,000 in gross sales of parts, accessories and apparel, and funneled in 180 new-car leads a week later.

By Justina Ly

A California dealership opens its doors to the ‘tuner’ market in an effort to drive profits. Find out how it used social media, grassroots marketing and partnerships with aftermarket companies to produce a successful, traffic-driving event.

Tags: Accessory Market, Social Media

February 2009 - Feature

Tapping into the Automotive Accessory Market

By Amit Maheshwari

While dealers continue to seek out new profit streams, one area of potential new business remains relatively untapped — the automotive accessory market.

Tags: Accessory Market, credit, dealer, DEALERTRACK, sales department, tips for success

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Done Deal

Gregory Arroyo
Clicking for Service

By Gregory Arroyo
Guitar Center is doing its best to prove the editor’s 10-year-old prediction that brick-and-mortar retailers would always have a role in the online shopping experience.

Mad Marv

Marv Eleazer
Longing, Not Loathing

By Marv Eleazer
The magazine’s from-the-trenches blogger describes how his days as a spitfire preacher influenced his style in the F&I office — and not the way you might think.

Sales Driver

Cory Mosley
Execution Plan

By Cory Mosley
The magazine’s sales expert explains how you can plan and execute long-term strategies without losing sight of your day-to-day responsibilities.

On the Point

Jim Ziegler
Stop That Train!

By Jim Ziegler
‘Da Man’ gets a little reflective about his recent surgery before regaining form and doing what he does best.

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F&I and Showroom - August 2011

In This Issue
Here are some of the Highlights:

  • She’s Buying
  • Character Development
  • Ending the Cycle
    And much more…

    • News Channels

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