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September 2011 - Feature

4 Social Media Pitfalls to Avoid

The social media sphere offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing. Compliance expert reviews four of them in this digital marketing primer.

<p>Dan Kilian and Kristina Reid of Meade Lexus in Southfield, Mich., are using social media to raise the dealership&rsquo;s online profile. But they also have taken steps to remain compliant, adding links to any required disclosure statements.</p>

By Jim Radogna

The social media sphere offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing. Compliance expert reviews four of them in this digital marketing primer.

Tags: Compliance, digital compliance, policies and procedures, Social Media, Web Marketing

August 2010 - Feature

A Dealer’s Guide to Digital Compliance

The CAN-SPAM Act established rules for commercial e-mail usage, mandates for commercial messages, and put in place e-mail opt-out requirements. It also spelled out tough penalties for violators, with each violating e-mail sent to a consumer subject to a $16,000 penalty.

By Joe Bartolone

The Internet is ripe with opportunities, but it’s also a breeding ground for fines and penalties. Check out this primer on establishing a digital compliance manual for your dealership.

Tags: digital compliance

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