April 2011 - Feature
By Ronald J. Reahard
F&I trainer runs through six objection-handling techniques for selling service contracts and GAP, and offers advice for closing the customers who listen.
Tags: Customer Service, GAP, objection handling, service contracts
February 2011 - Feature
By Rick McCormick
Starting out in F&I is never easy, but the magazine’s resident expert lays out a game plan to get F&I ‘newbies’ off on the right foot.
Tags: Customer Service, F&I products, objection handling, sales tactics, tips for success
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