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October 2011 - Feature

Maximizing PPM Return

Customer retention isn’t the only thing prepaid maintenance plans drive. With the right product mix, they also can add serious revenue to your store’s bottom line.

By Mike Gorun

Customer retention isn’t the only thing prepaid maintenance plans drive. With the right product mix, they also can add serious revenue to your store’s bottom line.

Tags: F&I products, F&I revenue, revenue, vehicle maintenance

July 2011 - Feature

The Tour That Drives VSC and PPM Sales

The best way to sell a VSC is to create awareness of the need for service and to demonstrate your ability to handle it. F&I trainer explains how a quick tour of your service and parts department can do just that.

<p>Salespeople should lead customers on a guided tour of the service and parts department while the F&amp;I manager prepares their paperwork.</p>

By Gerry Gould

The best way to sell a VSC is to create awareness of the need for service and to demonstrate your ability to handle it. F&I trainer explains how a quick tour of your service and parts department can do just that.

Tags: parts and service, service contracts, vehicle maintenance

August 2010 - Feature

Curb Appeal: Prepaid Maintenance Revisited

The VSC Bundle: With the flexibility of today’s new prepaid plans and the ability to sell them on virtually any vehicle, the opportunity to bundle them with your existing service contract has become easier then ever. The National Automobile Dealers Association recently reported that service-contract sales penetrations increased between 8 to 10 percent when bundled with prepaid maintenance plans.

By Michael Gorun

A prepaid maintenance plan can triple a dealer’s chances of getting customers into the service bay. Providers are doing their part to make that happen with new programs.

Tags: vehicle maintenance

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