March 2009 - Cover Story
Vehicle Return Rides Into Powersports
When EFG Companies signed a licensing agreement in 2005 to bring a
vehicle-return program to the U.S. market, they couldn’t have guessed it would become a viral advertising sensation for Hyundai. With momentum on its side, the company now has its sights set on the powersports industry.
By Gregory Arroyo
Program Highlights
NAME: WALKAWAY
DESCRIPTION: WALKAWAY is a 12-month, complimentary
vehicle-return program offered to anyone who finances or leases a new or used
vehicle. It provides up to $7,500 of coverage for financial shortfalls should
any of the following circumstances arises:
• Involuntary
unemployment
• Physical and mental disability
• Critical
illness
• Loss of driver’s license due to medical impairment
• Self-employed personal bankruptcy
• International employment transfer
• Temporary
job loss
• Accidental
death