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July 2011 - Cover Story

Dealer Eliminates BDC, Creates Hybrid Department

Eliminating the business development center could be the death knell for any dealership in today’s Internet age, but not for Honda of Tenafly. In fact, it’s had the opposite effect.

<p>The hybrid sales department that Arthur McCracken, Internet manager, Norman Dorf, owner, and sales strategist Cory Mosley constructed more than a year ago is already converting 10 percent of the dealership&rsquo;s leads. The goal now is to get to 15 percent.</p>

By Gregory Arroyo

Eliminating the business development center could be the death knell for any dealership in today’s Internet age, but not for Honda of Tenafly. In fact, it’s had the opposite effect.

Tags: business development center, dealer, Internet leads, Internet sales, Internet shopper

April 2011 - Feature

Money for Nothing, Leads for Free

By Rich Apicella

Today’s Internet shopper is forcing lenders to consider the direct-to-consumer channel in greater numbers. Auto finance insider offers several reasons why this may not be a bad thing for dealers.

Tags: direct lending, indirect lending, Internet shopper

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