Search
Browse
BROWSE BY TOPIC
BROWSE BY DATE


1  -  4  of  4

March 2012 - Feature

In High Demand

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

By Jennifer Washington

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

Tags: chat software, dealer websites, eBay Motors, Internet leads, inventory, iPad Business Applications, lead generation, lead management, live chat, marketing, mobile applications, mobile leads, mobile solution, Mobile Website, online reputation management, Social Media, Web Marketing

January 2012 - Feature

Updated: True Controversy

TrueCar is taking fire from dealers, trainers and state motor vehicle boards, but its embattled founder says the company will survive.

By Gregory Arroyo

TrueCar is taking fire from dealers, trainers and state motor vehicle boards, but its embattled founder says the company will survive.

Tags: Compliance, Internet leads, lead generation, TrueCar

July 2011 - Cover Story

Dealer Eliminates BDC, Creates Hybrid Department

Eliminating the business development center could be the death knell for any dealership in today’s Internet age, but not for Honda of Tenafly. In fact, it’s had the opposite effect.

<p>The hybrid sales department that Arthur McCracken, Internet manager, Norman Dorf, owner, and sales strategist Cory Mosley constructed more than a year ago is already converting 10 percent of the dealership&rsquo;s leads. The goal now is to get to 15 percent.</p>

By Gregory Arroyo

Eliminating the business development center could be the death knell for any dealership in today’s Internet age, but not for Honda of Tenafly. In fact, it’s had the opposite effect.

Tags: business development center, dealer, Internet leads, Internet sales, Internet shopper

December 2010 - Cover Story

Uncommon Courtesy

Jack Grimley is helping Courtesy Chevrolet recover from one of the worst economic stretches in San Diego history. His secret? Keep it simple.

Courtesy Chevrolet's General Manager Jack Grimley.

By Gregory Arroyo

Jack Grimley is helping Courtesy Chevrolet recover from one of the worst economic stretches in San Diego history. His secret? Keep it simple.

Tags: Customer Service, dealer, Internet leads, sales department

« Previous1Next »