March 2012 - Feature
By Jennifer Washington
The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
Tags: chat software, dealer websites, eBay Motors, Internet leads, inventory, iPad Business Applications, lead generation, lead management, live chat, marketing, mobile applications, mobile leads, mobile solution, Mobile Website, online reputation management, Social Media, Web Marketing
February 2012 - Feature
By Gregory Arroyo
Mota Motors isn’t looking to jump into the pricing game with its new platform for marketing used inventory online. In fact, the company’s chief executive says Mota is creating a whole new category for digital marketing.
Tags: certified pre-owned vehicles, marketing, Mota Motors
December 2011 - Cover Story
The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.
Tags: augmented reality, customer retention, dealer websites, dealership marketing, digital marketing, Kelley Blue Book, MAR, marketing, mobile applications, mobile augmented reality, mobile leads, mobile solution, QR Codes, Saab, Web Marketing, Web tools, Web traffic
March 2011 - Cover Story
Mercedes-Benz Financial Services is taking its mobile strategy where no organization has gone before, but officials say the company won’t push its vision of the future on dealers.
Tags: Generation Y, iPad, iPad Business Applications, marketing, Mercedes-Benz, Mercedes-Benz Financial Services, technology
April 2010 - Feature
By Rob Hagen
Contrary to popular belief, there is a market for customers going through a bankruptcy. The Special Finance Coach provides marketing tips, plus a couple of lenders that can help.
Tags: consumer bankruptcies, marketing
January 2005 - Feature
By Keith Tuber
As female consumers gain greater purchasing power, dealerships are matching the trend by adding more women to their F&I staffs.
Tags: finance, marketing
Save time and money. Search for auto-dealer jobs. Advance your career. Access our career coaching services.