Carfax: Friend or Foe?
Dealers aren’t happy about Carfax jumping into the pricing game, but market insiders say the company’s new tool isn’t what’s hurting margins.
Your Social Media Toolkit
Dealer trainer explains why influence, not exposure, is the real power behind social-media marketing.
BMW Dealers Test E-Contracting
Two New Jersey dealers discuss their experience with BMW Financial Services’
new e-contracting solution. The verdict? So far, so good.
The Menu Battle
Ristken Software Service’s top executive sits down with the magazine to talk about an aspect of the menu business that hasn’t received much fanfare.
Mobilization Nation
This month, Germain Motor Co. steps into the mobile world with a dealership-branded mobile app. Find out what it has planned for its new marketing engine.