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October 2009 - Cover Story

Clicking Outside the Box

By Justina Ly

Changes to the economic landscape and media consumption habits have altered the rules of marketing and promotion. Learn how dealers are adjusting.

Tags: automotive SEO, CARFAX, Cobalt Mobile, Dominion Dealer Services, Facebook, Gambit Mobile, mobile marketing, RouteOne, social-networking sites, Web2Carz.com, YouTube

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Software & Technology Basics

  • Four Ways to Manage Incentives - Incentives will continue to be a marketing tool to move vehicles. For F&I managers, that means making sure the dealership’s sales staff has the most current rebate and incentive information.
  • Non-Prime and Prime Financing - To be successful, the F&I department needs to be well versed in both prime and subprime.
  • F&I and E-Contracting - Initiate e-contracting technology to automate and modernize office procedures.

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