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August 2010 - Feature

Carfax: Friend or Foe?

Tools like Carfax’s new History Impact tool are fueling today’s haggle-happy customer, but Kelley Blue Book’s James Bell says consumers aren’t unreasonable. In fact, he says most consumers understand that dealers need to make money on a sale if they are to be around to service their vehicle or perform warranty work. All they want, Bell adds, is a fair price, not the lowest price.

By Gregory Arroyo

Dealers aren’t happy about Carfax jumping into the pricing game, but market insiders say the company’s new tool isn’t what’s hurting margins.

Tags: AutoCheck, CARFAX, Experian, History Impact Tool, used vehicles, value selling, Vehicle History Reports, wholesale pricing

October 2009 - Cover Story

Clicking Outside the Box

By Justina Ly

Changes to the economic landscape and media consumption habits have altered the rules of marketing and promotion. Learn how dealers are adjusting.

Tags: automotive SEO, CARFAX, Cobalt, Dominion Dealer Services, facebook, Gambit Mobile, marketing, RouteOne, Social Media, Web2Carz, YouTube

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