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February 2010 - Cover Story

Digital Battlegrounds

By Justina Ly

With the battle for customers going online, dealers are racing to get their hands around this budding marketing medium. Three dealers provide a peek into their strategies.

Tags: Experian, J.D. Power and Associates, kbb.com, Mudd Advertising, social media

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Software & Technology Basics

  • Four Ways to Manage Incentives - Incentives will continue to be a marketing tool to move vehicles. For F&I managers, that means making sure the dealership’s sales staff has the most current rebate and incentive information.
  • Non-Prime and Prime Financing - To be successful, the F&I department needs to be well versed in both prime and subprime.
  • F&I and E-Contracting - Initiate e-contracting technology to automate and modernize office procedures.

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