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August 2010 - Feature

Carfax: Friend or Foe?

Tools like Carfax’s new History Impact tool are fueling today’s haggle-happy customer, but Kelley Blue Book’s James Bell says consumers aren’t unreasonable. In fact, he says most consumers understand that dealers need to make money on a sale if they are to be around to service their vehicle or perform warranty work. All they want, Bell adds, is a fair price, not the lowest price.

By Gregory Arroyo

Dealers aren’t happy about Carfax jumping into the pricing game, but market insiders say the company’s new tool isn’t what’s hurting margins.

Tags: AutoCheck, CARFAX, Experian, History Impact Tool, used vehicles, value selling, Vehicle History Reports, wholesale pricing

May 2010 - Feature

Subprime's Fundamental Problem

By Gregory Arroyo

With more than 40 percent of the buying public now in the lower credit tiers, could franchised dealers be missing out on a prime opportunity?

Tags: Auto ABS, buy-here, pay-here , Chase Auto Finance, CNW, Experian, NABD, subprime

February 2010 - Cover Story

Digital Battlegrounds

By Justina Ly

With the battle for customers going online, dealers are racing to get their hands around this budding marketing medium. Three dealers provide a peek into their strategies.

Tags: Experian, J.D. Power and Associates, kbb.com, Mudd Advertising, Social Media

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