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July 2011 - Cover Story

Dealer Eliminates BDC, Creates Hybrid Department

Eliminating the business development center could be the death knell for any dealership in today’s Internet age, but not for Honda of Tenafly. In fact, it’s had the opposite effect.

<p>The hybrid sales department that Arthur McCracken, Internet manager, Norman Dorf, owner, and sales strategist Cory Mosley constructed more than a year ago is already converting 10 percent of the dealership&rsquo;s leads. The goal now is to get to 15 percent.</p>

By Gregory Arroyo

Eliminating the business development center could be the death knell for any dealership in today’s Internet age, but not for Honda of Tenafly. In fact, it’s had the opposite effect.

Tags: business development center, dealer, Internet leads, Internet sales, Internet shopper

May 2011 - Feature

Solving the eBusiness Puzzle

The eBusiness model has yet to take F&I offices by storm, primarily because dealers don’t see the profit potential. Technology insider offers five reasons they need to join the revolution.

By Matt Nowicki

The eBusiness model has yet to take F&I offices by storm, primarily because dealers don’t see the profit potential. Technology insider offers five reasons they need to join the revolution.

Tags: business tools, dealership management system, E-CONTRACTING, F&I menus, Internet, Internet leads, Internet sales, Internet shopper

April 2011 - Feature

Money for Nothing, Leads for Free

By Rich Apicella

Today’s Internet shopper is forcing lenders to consider the direct-to-consumer channel in greater numbers. Auto finance insider offers several reasons why this may not be a bad thing for dealers.

Tags: direct lending, indirect lending, Internet shopper

March 2011 - Feature

Deconstructing the Internet Shopper

We know car buyers love the Internet, but what sites drive their buying intentions? A new study discovered that today’s consumer is driven by research, not brand.

By Editorial Staff

We know car buyers love the Internet, but what sites drive their buying intentions? A new study discovered that today’s consumer is driven by research, not brand.

Tags: Internet leads, Internet sales, Internet shopper

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