March 2012 - Feature
By Jennifer Washington
The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
Tags: chat software, dealer websites, eBay Motors, Internet leads, inventory, iPad Business Applications, lead generation, lead management, live chat, marketing, mobile applications, mobile leads, mobile solution, Mobile Website, online reputation management, Social Media, Web Marketing
February 2012 - Feature
By Brian Pasch
Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.
Tags: CRM, digital marketing, facebook, marketing, mobile applications, Mobile Website, online reputation management, Social Media, Web Marketing
By Kathi Kruse
Social media represents an opportunity for the F&I office to be seen, heard and trusted.
Tags: Social Media, Web Marketing
December 2011 - Cover Story
The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.
Tags: augmented reality, customer retention, dealer websites, dealership marketing, digital marketing, Kelley Blue Book, MAR, marketing, mobile applications, mobile augmented reality, mobile leads, mobile solution, QR Codes, Saab, Web Marketing, Web tools, Web traffic
September 2011 - Feature
By Jim Radogna
The social media sphere offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing. Compliance expert reviews four of them in this digital marketing primer.
Tags: Compliance, digital compliance, policies and procedures, Social Media, Web Marketing
January 2011 - Cover Story
By Justina Ly
Word of mouth has always been the dealer’s best marketing tool, but the Internet age has changed the rules. Find out what dealers are doing to regain control of their reputations.
December 2010 - Feature
By Rob Hagen
Midlands Honda in Columbia, S.C., is proof that social media can improve a dealership’s bottom line by generating ROI and creating loyal customers.
Tags: Customer Service, facebook, Social Media, Web Marketing
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