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October 2009 - Cover Story

Clicking Outside the Box

By Justina Ly

Changes to the economic landscape and media consumption habits have altered the rules of marketing and promotion. Learn how dealers are adjusting.

Tags: automotive SEO, CARFAX, Cobalt, Dominion Dealer Services, facebook, Gambit Mobile, marketing, RouteOne, Social Media, Web2Carz, YouTube

October 2009 - Feature

Driving Clicks Into F&I

By Brian Pasch

Expert in search engine optimization says it’s time for F&I to enter the brave new world of Internet marketing, and offers his advice on what a workable strategy entails.

Tags: automotive SEO, extended warranties, return on investment, warranty

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