E-NEWSLETTER

By Jennifer Washington

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

Tags: chat software, dealer websites, eBay Motors, Internet leads, inventory, iPad Business Applications, lead generation, lead management, live chat, marketing, mobile applications, mobile leads, mobile solution, Mobile Website, online reputation management, Social Media, Web Marketing

By Jennifer Washington

The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.

Tags: augmented reality, customer retention, dealer websites, dealership marketing, digital marketing, Kelley Blue Book, MAR, marketing, mobile applications, mobile augmented reality, mobile leads, mobile solution, QR Codes, Saab, Web Marketing, Web tools, Web traffic

By Justina Ly

By day, Wally Higginbotham is a general manager. By night, he’s a blogger whose posts have attracted more than a half million views and several new customers. Can a blog do the same for your dealership?

Tags: blogging, dealer websites, Internet, Social Media