E-NEWSLETTER

By Jennifer Washington

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

Tags: chat software, dealer websites, eBay Motors, Internet leads, inventory, iPad Business Applications, lead generation, lead management, live chat, marketing, mobile applications, mobile leads, mobile solution, Mobile Website, online reputation management, Social Media, Web Marketing

By Brian Pasch

Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.

Tags: CRM, digital marketing, facebook, marketing, mobile applications, Mobile Website, online reputation management, Social Media, Web Marketing

By Jennifer Washington

The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.

Tags: augmented reality, customer retention, dealer websites, dealership marketing, digital marketing, Kelley Blue Book, MAR, marketing, mobile applications, mobile augmented reality, mobile leads, mobile solution, QR Codes, Saab, Web Marketing, Web tools, Web traffic

By Gregory Arroyo

Mercedes-Benz Financial Services is taking its mobile strategy where no organization has gone before, but officials say the company won’t push its vision of the future on dealers.

Tags: Generation Y, iPad, iPad Business Applications, marketing, Mercedes-Benz, Mercedes-Benz Financial Services, technology

By Gregory Arroyo

This month, Germain Motor Co. steps into the mobile world with a dealership-branded mobile app. Find out what it has planned for its new marketing engine.

Tags: marketing, mobile leads, Software