March 2012 - Feature
By Jennifer Washington
The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
Tags: chat software, dealer websites, eBay Motors, Internet leads, inventory, iPad Business Applications, lead generation, lead management, live chat, marketing, mobile applications, mobile leads, mobile solution, Mobile Website, online reputation management, Social Media, Web Marketing
December 2011 - Cover Story
The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.
Tags: augmented reality, customer retention, dealer websites, dealership marketing, digital marketing, Kelley Blue Book, MAR, marketing, mobile applications, mobile augmented reality, mobile leads, mobile solution, QR Codes, Saab, Web Marketing, Web tools, Web traffic
June 2010 - Cover Story
By Gregory Arroyo
This month, Germain Motor Co. steps into the mobile world with a dealership-branded mobile app. Find out what it has planned for its new marketing engine.
Tags: marketing, mobile leads, Software
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