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October 2009 - Feature

Driving Clicks Into F&I

By Brian Pasch

Expert in search engine optimization says it’s time for F&I to enter the brave new world of Internet marketing, and offers his advice on what a workable strategy entails.

Tags: automotive SEO, extended warranty, return on investment, warranty sales

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Software & Technology Basics

  • Four Ways to Manage Incentives - Incentives will continue to be a marketing tool to move vehicles. For F&I managers, that means making sure the dealership’s sales staff has the most current rebate and incentive information.
  • Non-Prime and Prime Financing - To be successful, the F&I department needs to be well versed in both prime and subprime.
  • F&I and E-Contracting - Initiate e-contracting technology to automate and modernize office procedures.

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