March 2012 - Feature
By Jennifer Washington
The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
Tags: chat software, dealer websites, eBay Motors, Internet leads, inventory, iPad Business Applications, lead generation, lead management, live chat, marketing, mobile applications, mobile leads, mobile solution, Mobile Website, online reputation management, Social Media, Web Marketing
March 2012 - Cover Story
By Gregory Arroyo
Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.
Tags: BANK OF AMERICA, chase, DEALERTRACK, Generation Y, Group 1 Automotive, iPad, iPad Business Applications, J.D. Power and Associates, mobile applications, Mobile Website, NADA, NADA Convention and Expo, Reynolds & Reynolds, Social Media, SOCIALDEALER, Wells Fargo
February 2012 - Feature
By Brian Pasch
Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.
Tags: CRM, digital marketing, facebook, marketing, mobile applications, Mobile Website, online reputation management, Social Media, Web Marketing
By Kathi Kruse
Social media represents an opportunity for the F&I office to be seen, heard and trusted.
Tags: Social Media, Web Marketing
September 2011 - Feature
By Jim Radogna
The social media sphere offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing. Compliance expert reviews four of them in this digital marketing primer.
Tags: Compliance, digital compliance, policies and procedures, Social Media, Web Marketing
May 2011 - Feature
By Justina Ly
By day, Wally Higginbotham is a general manager. By night, he’s a blogger whose posts have attracted more than a half million views and several new customers. Can a blog do the same for your dealership?
Tags: blogging, dealer websites, Internet, Social Media
January 2011 - WebXclusive
By David Johnson
Expert explains why linking social media to your community outreach efforts might be the way to go.
Tags: Social Media, tips for success
January 2011 - Cover Story
Word of mouth has always been the dealer’s best marketing tool, but the Internet age has changed the rules. Find out what dealers are doing to regain control of their reputations.
December 2010 - Feature
By Rob Hagen
Midlands Honda in Columbia, S.C., is proof that social media can improve a dealership’s bottom line by generating ROI and creating loyal customers.
Tags: Customer Service, facebook, Social Media, Web Marketing
August 2010 - Feature
Dealer trainer explains why influence, not exposure, is the real power behind social-media marketing.
Tags: blogging, facebook, Foursquare, LinkedIn, Social Media, Twitter
March 2010 - Feature
By Jordan Denham
In today’s Web 2.0 environment, the dealership doesn’t define its customer base, it’s the customer base that defines the dealership. Check out these five steps to launching a social-networking campaign.
Tags: Social Media
February 2010 - Cover Story
With the battle for customers going online, dealers are racing to get their hands around this budding marketing medium. Three dealers provide a peek into their strategies.
Tags: Experian, J.D. Power and Associates, kbb.com, Mudd Advertising, Social Media
October 2009 - Cover Story
Changes to the economic landscape and media consumption habits have altered the rules of marketing and promotion. Learn how dealers are adjusting.
Tags: automotive SEO, CARFAX, Cobalt, Dominion Dealer Services, facebook, Gambit Mobile, marketing, RouteOne, Social Media, Web2Carz, YouTube
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