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May 2009 - Cover Story

Downturn Opens Door for Technology

By Gregory Arroyo

Despite the prospect of losing dealer customers, software makers see a silver lining in today’s economic downturn. In fact, some providers believe the recession will be the vehicle to the industry’s digital future.

Tags: ADP Dealer Services, Chrysler Financial, dealer management system, DEALERTRACK, inventory management, NADA, RouteOne, technology provider

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Software & Technology Basics

  • Four Ways to Manage Incentives - Incentives will continue to be a marketing tool to move vehicles. For F&I managers, that means making sure the dealership’s sales staff has the most current rebate and incentive information.
  • Non-Prime and Prime Financing - To be successful, the F&I department needs to be well versed in both prime and subprime.
  • F&I and E-Contracting - Initiate e-contracting technology to automate and modernize office procedures.

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