The New Word of Mouth
When it comes to social networking, the question is not what it can do for your business, but what it can tell you about your business.
5 Steps to Social Media Success
In today’s Web 2.0 environment, the dealership doesn’t define its customer base, it’s the customer base that defines the dealership. Check out these five steps to launching a social-networking campaign.
Pink-Slip Protection: What’s the Holdup?
An insider provides some insight on what’s preventing job-loss protection from becoming a regular item on F&I menus. He says the industry could see some positive things with the product this year.
Pricing Value in the Internet Age
The Internet has certainly changed how dealers price their used-vehicle inventory, but technology providers are moving quickly to level the playing field.
New Credit Rules Decoded
Risk-Based Pricing Rules represent the latest in consumer-protection regulations, but they aren’t easy to decipher. Compliance expert breaks down the rules and offers some guidance.