Charting the Recovery
The magazine’s resident finance expert points out the good, the bad and the ugly about the recovery. He then offers his take on what lending sources are really saying these days.
Ready to Capitalize
The magazine goes one-on-one with the head of Capital One Auto Finance to find out where the company stands and where it hopes to be in the second half.
Driving Profits in the Service Lane
What’s good for the showroom often is good for the service department. Fixed operations expert outlines a strategy to keep customers in the fold by showing them you care about the safety and reliability of their vehicles.
5 Ways to Get Good PR
Public relations isn’t just for big corporations and movie stars. Seasoned publicist reveals his secrets for generating ‘buzz’ in your market.
What Did That Cost You?
Determining your cost per car sold is a great way to tell how effective your marketing efforts are. But if your equation includes sales not dependent on advertising, you may be getting the
wrong answer.