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March 2010 - Feature

Trigger Leads Revisited

By Gregory Arroyo

The magazine talks to Tim Parker, founder of DealerLink, about the company’s new trigger leads program, and gets a few market insights along the way.

Tags: DealerLink, trigger leads

October 2009 - Feature

Steering Subprime Leads

By Gregory Arroyo

F&I goes one-on-one with the founder of DealerLink to find out how the company can guarantee financeable subprime leads.

Tags: DealerLink, subprime leads

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