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May 2010 - Cover Story

Accessory to Profits

Staff from the dealership’s parts and service departments managed the cashier’s area, which served an endless line of customers snapping up BMW Performance parts, T-shirts, model cars, coffee mugs and other paraphernalia. The event raked in $22,000 in gross sales of parts, accessories and apparel, and funneled in 180 new-car leads a week later.

By Justina Ly

A California dealership opens its doors to the ‘tuner’ market in an effort to drive profits. Find out how it used social media, grassroots marketing and partnerships with aftermarket companies to produce a successful, traffic-driving event.

Tags: Accessory Market, social media, social-networking sites

October 2009 - Cover Story

Clicking Outside the Box

By Justina Ly

Changes to the economic landscape and media consumption habits have altered the rules of marketing and promotion. Learn how dealers are adjusting.

Tags: automotive SEO, CARFAX, Cobalt Mobile, Dominion Dealer Services, Facebook, Gambit Mobile, mobile marketing, RouteOne, social-networking sites, Web2Carz.com, YouTube

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