January 22, 2010

January Car Sales Low as Expected, Edmunds.com Says

ARTICLE TOOLS        | E-MailPrintDiscuss Subscribe

Send an e-mail to colleagues Please fill out the form below to send a link to this story to your colleagues.
Your Name:	Your E-mail:
Colleagues' E-mail (Separate each address with comma):
Message: (Max. 500 chars.)
Enter the verification code as it is shown below without spaces. (Not case-sensitive) Enter Code: What's this? Image Code Verification Automated programs can't "read" the code you see in the box: only humans can. When you enter this code, it ensures that your order is going to a real person. If you don't see an image, make sure your browser is set to display images and try again. If you're not sure what the code is, make your best guess. If you're incorrect, you'll get another chance to enter a different code on the next screen. Close
CANCEL

SANTA MONICA, Calif. — An early look at January auto sales indicates a seasonally adjusted annual rate (SAAR) of about 10.5 million, according to Edmunds.com.

This may be disappointing to industry observers, but Edmunds.com’s December analysis forecasted that January SAAR was likely to come in lower than December.

“The discount opportunities between Christmas and New Year’s have become legend. The story is so compelling that the deals don’t actually have to be good, but people will still buy,” said Edmunds.com CEO Jeremy Anwyl. “There is no such story in January. Deal sensitive shoppers are waiting for Presidents’ Day weekend for the deals that they’ve been programmed to expect.”

Seasonal adjustments used to calculate SAAR assume that January sales will be worse than December’s. Edmunds.com predicts that the raw sales numbers will show a more precipitous drop but, despite the January SAAR, believes 2010 auto sales are on track to hit 11.5 million units.

[ Request more info about this product/service/company ]

Request More Info Fill out the form below to request more info regarding the company/product/service featured in the story.
* Name:	Company:
* E-mail:	Phone:
Preferred contact method: EmailPhone
I would like info on the following:
Enter the verification code as it is shown below without spaces. (Not case-sensitive) Enter Code: What's this? Image Code Verification Automated programs can't "read" the code you see in the box: only humans can. When you enter this code, it ensures that your order is going to a real person. If you don't see an image, make sure your browser is set to display images and try again. If you're not sure what the code is, make your best guess. If you're incorrect, you'll get another chance to enter a different code on the next screen. Close
CANCEL