February 02, 2010
Ford Kicks Off 2010 With 24 Percent Sales Increase
DEARBORN, Mich. – Higher sales for every brand and in every product category propelled Ford to a 24 percent sales increase in January versus a year ago.
Ford cars were up 43 percent, crossovers were up 20 percent, sport utilities were up 8 percent, and trucks and vans were up 14 percent. Among brands, Ford sales were up 26 percent, Lincoln sales were up 16 percent and Mercury sales were up 6 percent.
“Ford’s focus on building products consumers want to buy and love to drive will continue,” said Ken Czubay, Ford vice president, U.S. marketing sales and service. “In 2010, we will give Ford customers even more reasons to Drive One.”
Ford estimates its January U.S. total market share was approximately 16 percent – about 2 percentage points higher than in January 2009. Last year, Ford posted its first full-year U.S. market share increase since 1995.
Plus, every consumer metric about the Ford brand – including favorable opinion, consideration, shopping and intention to buy – ended the year at record levels. Last year, favorable opinion improved 27 percent and intention to buy Ford increased 30 percent.
“People increasingly are discovering that the Ford difference is the strength of our products, particularly our leadership in quality, fuel efficiency, safety, smart technologies and value,” said Czubay.
Among full-line manufacturers, Ford, Lincoln and Mercury vehicles recorded the largest gain in resale values from the 2009 to 2010 model year, with projected resale value of Ford vehicles increasing by more than $1,300 per vehicle.
“Resale value is a key indicator of brand health and an important contributor to the total value equation,” said Czubay. “Fleet managers monitor vehicle operating costs very carefully. They are giving Ford more consideration because of our improving resale values.”