May 10, 2012
Non-luxury customers favor engaging ads that are humorous, clever, entertaining and unique, while luxury respondents are more responsive to ads that have a serious tone, a new report reveals.
Tags: Dealer Advertising, digital marketing, Internet leads, Internet shopper, Phoenix Marketing International
Facebook is becoming a great driver of new visitors to dealership websites, a new report shows, but the social-media site still has a long way to go before it becomes a major lead-generation source.
Tags: Dataium, Facebook Advertising, Internet leads, Internet shopper
April 17, 2012
The dealer review site's new tool allows users to monitor reviews across the web, improve their online visibility, and track and promote their efforts on social-media sites.
Tags: DealerRater.com, facebook, Internet leads, Internet shopper, online reputation management, Twitter
April 12, 2012
The magazine’s Sales Driver columnist is now offering an in-store version of his “Control Your Sales Destiny” seminars, which he launched last year.
Tags: Cory Mosley, digital marketing, Internet leads, Internet shopper, Sales Driver
April 3, 2012
Mosley Automotive Training has launched a new series of internet-based courses designed to help dealers sell more cars and earn higher gross.
Tags: Cory Mosley, digital marketing, Internet leads, Mosley Automotive Training, online reputation management
March 27, 2012
AutoNation is using eBay for a new promotion it launched this month. As of Saturday, eight of the 29 vehicles offered for sale were purchased through the site’s Buy It Now feature.
Tags: eBay Motors, Internet leads, Internet shopper
Lexus, Infiniti and Acura dealerships lead industrywide improvement in response times to Internet leads, Pied Piper's annual study concludes.
Tags: Auto Responders, Internet leads, Internet shopper
Business advisory firm sees stronger balance sheets and increased net worth for dealers this year, but warns that technology adoption will be the key to profitability going forward.
Tags: 2012 Outlook, Dealer Software, Internet leads, technology
March 22, 2012
A week after adding a former dealer association exec to its management team, TrueCar announced that it has forged a relationship with SunTrust Bank to provide the bank’s customers with direct access to its auto buying service.
Tags: Internet leads, Internet shopper, SunTrust, TrueCar
March 13, 2012
IAS announced that it will release SmartOffer, an e-mail-based F&I presentation program designed to allow dealers to present and sell product to Internet customers.
Tags: F&I presentation, IAS, Internet, Internet leads, Internet sales, Internet shopper
March 8, 2012
Stone Meta Media is offering auto dealers four tips on how to ensure that their digital presence puts them at the consumer’s moment-of-truth, the critical decision point when their desire for a new vehicle emerges.
Tags: digital marketing, Internet leads, Internet sales, Internet shopper, Stone Meta Media
February 9, 2012
FordDirect announced the launch of its new website solution for Ford and Lincoln Dealers, DealerConnection Elite.
Tags: automotive SEO, dealer websites, Ford, FordDirect, Internet leads, inventory, lead generation, Lincoln, mobile solution, Web tools
HookLogic announced it will integrate Polk's predictive lead scoring and segmentation data into version 2.0 of its Lead to Show solution for automotive dealers.
Tags: HookLogic, incentives, Internet leads, lead generation, lead management, Polk
February 7, 2012
Polk announced it will provide internet lead conversion reporting to Autobytel.
Tags: Autobytel, Internet leads, new-vehicle leads, Polk
February 1, 2012
ActivEngage and HookLogic announced a strategic alliance combining the companies' live chat and targeted incentive technologies into a comprehensive solution for automotive dealers.
Tags: ActivEngage, chat software, HookLogic, Internet leads, lead generation, live chat
January 19, 2012
ResponseLogix Inc. and Dominion Dealer Solutions announced a partnership that will provide their customers with integrated functionality.
Tags: CRM, Dominion Dealer Solutions, Internet leads, lead generation, ResponseLogix, Web tools
January 10, 2012
The Virginia motor vehicle dealer board ruled yesterday that TrueCar’s business model is in violation of the state’s dealer licensing laws, which prohibit third-party services from acting on behalf of the dealer in the sale of a motor vehicle.
Tags: Internet leads, lead generation, LEGAL, third-party servicing, trigger leads, TrueCar
January 3, 2012
DealerPlatform.com launched its “3 Steps, 5 Minutes To A New Dealer Website” product, which is designed to assist small to mid-sized auto dealers in automating and moving inventory online.
Tags: dealer websites, Internet leads, inventory, Web tools
December 8, 2011
The hefty discounts and incentives offered by car manufacturers helped lure shoppers away from malls and onto automotive Websites over the Thanksgiving weekend, reports Dataium, an aggregator of online automotive shopping activity.
Tags: Dataium, Internet, Internet leads, Internet sales, Internet shopper, Web traffic
November 22, 2011
Mota Motors, a provider of online vehicle certification and selling platforms, announced that automotive digital marketing pioneer Jeffrey Schwartz was appointed president and CEO.
Tags: Autobytel, Internet leads
November 15, 2011
Gerry Gould says the best way to handle phone-in and Internet leads is to get involved early on. UDS’s director of training also shares a few tips on converting cash and credit union customers to dealership financing.
Tags: credit unions, Internet leads, Internet shopper, phone customers
October 27, 2011
A study by J.D. Power and Associates indicated that the number of car shoppers that use their smartphones to shop for vehicles on the Internet has increased by more than 40 percent since last year.
Tags: Internet leads, Internet sales, Internet shopper, J.D. Power and Associates
October 10, 2011
KPA, an Internet marketing provider, has acquired TK Carsites Inc., which offers marketing services to automotive retailers.
Tags: Internet, Internet leads, KPA, marketing, retail sales, Web Marketing
October 6, 2011
Technology provider Dealer Fusion announced it has added Carfax to its eMotion video marketing solution.
Tags: CARFAX, Dealer Fusion, Internet leads, marketing, Web Marketing, Web tools
AutoONE Media has launched DealerPRO Social, an auto retailer marketing tool that creates content on social media sites to keep the dealership visible online.
Tags: AutoONE, dealer websites, Internet leads, Internet shopper, marketing, Social Media, Web Marketing
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By Gregory Arroyo Guitar Center is doing its best to prove the editor’s 10-year-old prediction that brick-and-mortar retailers would always have a role in the online shopping experience.
By Marv Eleazer The magazine’s from-the-trenches blogger describes how his days as a spitfire preacher influenced his style in the F&I office — and not the way you might think.
By Cory Mosley The magazine’s sales expert explains how you can plan and execute long-term strategies without losing sight of your day-to-day responsibilities.
By Jim Ziegler ‘Da Man’ gets a little reflective about his recent surgery before regaining form and doing what he does best.
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