E-NEWSLETTER

Dataium has upgraded its VisiCogn INSITE, a business intelligence and data reporting application dealers can use to track their websites’ performance and consumer preferences.

Tags: dealer website, Web Marketing, Web tools, website metrics

ADP Dealer Services and its Digital Marketing group have acquired Autotegrity from Link Ventures and Cogo Labs to expand a facility that’s focused on optimizing the online shopping experience for consumers.

Tags: acquisition, ADP Dealer Services, marketing, Web Marketing

Dealer.com announced the launch of Dealer.com Digital Website Suite, an integrated marketing solution that offers tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.

Tags: Dealer.com, dealership marketing, digital marketing, marketing, Web Marketing

Response Logix and Digital Air Strike announced a merger of their two companies at this past weekend’s National Automobile Dealers Association Convention.

Tags: Digital Air Strike, marketing, online reputation management, ResponseLogix, Social Media, Web Marketing

AutoTrader.com has launched make-based, new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers with co-op fund compliance.

Tags: AutoTrader.com, dealership marketing, marketing, Web Marketing

Dealer.com announced the launch of Dealer.com Advertising, an integrated automotive advertising solution which pairs paid search and display advertising capabilities with dealers’ inventory and incentives.

Tags: Dealer.com, incentives, inventory, Web Marketing, Web tools, Web traffic

Vehix and Carfax have extended their partnership to include Carfax vehicle history links with every vehicle listed on Vehix.com.

Tags: CARFAX, CRM, Vehix, Web Marketing, Web tools

Direct Credit Marketing Inc. is a newly launched company aimed at helping finance sources, dealers, and credit unions select the best method of marketing for their individual needs.

Tags: marketing, Web Marketing

After hitting an impasse with auto industry skeptics, TrueCar is facing another setback. The embattled company and its dealers were notified by the Colorado Department of Revenue that they could be in violation of five of the state’s advertising rules.

Tags: Colorado, Compliance, LEGAL, marketing, TrueCar, Web Marketing

Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., announced the availability of its newly expanded Image Gallery solution, a library of vehicle photographs for enhancing vehicle descriptions and creating online presentations.

Tags: Chrome Systems, dealer websites, retail sales, Web Marketing, Web tools

Sales Solutions First has rolled out a new co-op advertising program that allows independent car dealers to accrue co-op advertising funds.

Tags: marketing, Sales Solutions First, Web Marketing

KPA, an Internet marketing provider, has acquired TK Carsites Inc., which offers marketing services to automotive retailers.

Tags: Internet, Internet leads, KPA, marketing, retail sales, Web Marketing

PowerSEO features include ongoing monitoring and optimization of a dealership’s Website, as well as ongoing content management and business listing optimization.

Tags: ADP Dealer Services, automotive SEO, marketing, Web Marketing

Technology provider Dealer Fusion announced it has added Carfax to its eMotion video marketing solution.

Tags: CARFAX, Dealer Fusion, Internet leads, marketing, Web Marketing, Web tools

AutoONE Media has launched DealerPRO Social, an auto retailer marketing tool that creates content on social media sites to keep the dealership visible online.

Tags: AutoONE, dealer websites, Internet leads, Internet shopper, marketing, Social Media, Web Marketing

Nearly 75 percent of dealers surveyed by AutoUSA say they will either spend as much as planned or more this year on Internet marketing.

Tags: Internet leads, Internet sales, Internet shopper, marketing, Web Marketing

MotiveLogic’s ‘Fixed Ops Marketing Dashboards’ provide dealers with customer and services data to develop and track rooftop-specific marketing.

Tags: fixed operations, marketing, MotiveLogic, Web Marketing

The acquisition of eCarList will combine DealerTrack’s analytical and vehicle performance reporting tools with eCarList’s inventory management and online marketing solutions.

Tags: DEALERTRACK, eCarList, inventory, Web Marketing

Polk and DataLogix have extended their exclusive relationship to provide segmentation-based online reach and measurement data via the DLX Audience Platform.

Tags: R.L. Polk & Co., Web Marketing

Chrome Systems Inc., a subsidiary of DealerTrack Holdings Inc., announced the launch of PaymentDriver, a solution offering an online finance payment calculation service for automotive industry portals and Websites.

Tags: Chrome Systems, payment plan, Web Marketing, Web tools

Consumers who use the Internet to shop for a new vehicle spend an average of 18-19 hours researching new- and used-vehicle purchases, according to the recent Automotive Buyer Influence Study conducted by Polk and AutoTrader.com.

Tags: AutoTrader.com, Internet leads, Internet shopper, Web Marketing

Dealer.com, an online marketing solutions provider, has acquired selected assets of EpikOne Inc., a Burlington, Vt.-based digital consultancy. Terms of the transaction were not disclosed.

Tags: Web Marketing

ActivEngage, a provider of live-chat solutions, has launched ActivDashboard, a solution that allows individual dealerships, dealer groups and manufacturers to track all marketing metrics including Website analytics, conversion points, ROI and more, from a single Webpage.

Tags: Internet leads, live chat, Web Marketing

A new workshop at the 2011 NADA Convention & Expo in San Francisco will teach dealers how to create and optimize marketing videos to gain visibility on today’s leading search engines.

Tags: NADA, Web Marketing

AutoTrader.com will present a workshop about online marketing trends at the 2011 NADA Convention & Expo, which will be held in San Francisco on Feb. 5-7.

Tags: AutoTrader.com, NADA, Web Marketing