May 17, 2012
The shift toward immediate, ‘just-in-time’ information access means that marketers and content providers must meet the demand for mobile-optimized content, a new report says.
Tags: digital marketing, mobile marketing
May 10, 2012
Non-luxury customers favor engaging ads that are humorous, clever, entertaining and unique, while luxury respondents are more responsive to ads that have a serious tone, a new report reveals.
Tags: Dealer Advertising, digital marketing, Internet leads, Internet shopper, Phoenix Marketing International
May 3, 2012
Toss the grease pens, markers, die-cut decals and paper hang tags, because AULtec Inc. has introduced a new app that can create customized, automated windshield marketing.
Tags: Car Tag, digital marketing, QR Codes, SMS Code
May 1, 2012
Asbury's digital marketing efforts were highlighted in Google's recently release white paper, which details how the dealer group increased its website lead conversions by 10,000 per month.
Tags: Asbury Automotive, digital marketing, Google
April 19, 2012
The personalized radio service is going after the $17 billion radio ad market, and is targeting the auto industry, including dealers, in a big way.
Tags: dealership advertising, digital marketing, Pandora, radio ads
April 17, 2012
Retailers have already increased their share of impressions by 10 percentage points, amassing one quarter of all impressions served.
Tags: digital marketing, Facebook Advertising, Faceboook, Social Media, Twitter
April 12, 2012
The magazine’s Sales Driver columnist is now offering an in-store version of his “Control Your Sales Destiny” seminars, which he launched last year.
Tags: Cory Mosley, digital marketing, Internet leads, Internet shopper, Sales Driver
April 3, 2012
Mosley Automotive Training has launched a new series of internet-based courses designed to help dealers sell more cars and earn higher gross.
Tags: Cory Mosley, digital marketing, Internet leads, Mosley Automotive Training, online reputation management
March 8, 2012
Stone Meta Media is offering auto dealers four tips on how to ensure that their digital presence puts them at the consumer’s moment-of-truth, the critical decision point when their desire for a new vehicle emerges.
Tags: digital marketing, Internet leads, Internet sales, Internet shopper, Stone Meta Media
February 9, 2012
Dealer.com announced the launch of Dealer.com Digital Website Suite, an integrated marketing solution that offers tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.
Tags: Dealer.com, dealership marketing, digital marketing, marketing, Web Marketing
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By Gregory Arroyo Guitar Center is doing its best to prove the editor’s 10-year-old prediction that brick-and-mortar retailers would always have a role in the online shopping experience.
By Marv Eleazer The magazine’s from-the-trenches blogger describes how his days as a spitfire preacher influenced his style in the F&I office — and not the way you might think.
By Cory Mosley The magazine’s sales expert explains how you can plan and execute long-term strategies without losing sight of your day-to-day responsibilities.
By Jim Ziegler ‘Da Man’ gets a little reflective about his recent surgery before regaining form and doing what he does best.
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