E-NEWSLETTER

ADP Dealer Services and its Digital Marketing group have acquired Autotegrity from Link Ventures and Cogo Labs to expand a facility that’s focused on optimizing the online shopping experience for consumers.

Tags: acquisition, ADP Dealer Services, marketing, Web Marketing

Dealer.com announced the launch of Dealer.com Digital Website Suite, an integrated marketing solution that offers tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.

Tags: Dealer.com, dealership marketing, digital marketing, marketing, Web Marketing

Response Logix and Digital Air Strike announced a merger of their two companies at this past weekend’s National Automobile Dealers Association Convention.

Tags: Digital Air Strike, marketing, online reputation management, ResponseLogix, Social Media, Web Marketing

AutoTrader.com has launched make-based, new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers with co-op fund compliance.

Tags: AutoTrader.com, dealership marketing, marketing, Web Marketing

Experian Automotive has launched AutoCheck Elite, a program for automotive dealers that provides information and insights into the market, vehicles and customers.

Tags: Experian, inventory, marketing, Vehicle Sales

TRA Inc. and Experian Automotive announced the launch of “Media TRAnalytics TV Auto Ratings," a patented software solution designed to help advertisers target networks and programs that best reach their desired consumers.

Tags: commercials, Experian, marketing, television

Direct Credit Marketing Inc. is a newly launched company aimed at helping finance sources, dealers, and credit unions select the best method of marketing for their individual needs.

Tags: marketing, Web Marketing

After hitting an impasse with auto industry skeptics, TrueCar is facing another setback. The embattled company and its dealers were notified by the Colorado Department of Revenue that they could be in violation of five of the state’s advertising rules.

Tags: Colorado, Compliance, LEGAL, marketing, TrueCar, Web Marketing

Collection Auto Group’s “Snap up a Saab” contest and advertising campaign will give participants the chance to win a new Saab vehicle of their choice.

Tags: marketing, Saab

Sales Solutions First has rolled out a new co-op advertising program that allows independent car dealers to accrue co-op advertising funds.

Tags: marketing, Sales Solutions First, Web Marketing

KPA, an Internet marketing provider, has acquired TK Carsites Inc., which offers marketing services to automotive retailers.

Tags: Internet, Internet leads, KPA, marketing, retail sales, Web Marketing

PowerSEO features include ongoing monitoring and optimization of a dealership’s Website, as well as ongoing content management and business listing optimization.

Tags: ADP Dealer Services, automotive SEO, marketing, Web Marketing

Technology provider Dealer Fusion announced it has added Carfax to its eMotion video marketing solution.

Tags: CARFAX, Dealer Fusion, Internet leads, marketing, Web Marketing, Web tools

AutoONE Media has launched DealerPRO Social, an auto retailer marketing tool that creates content on social media sites to keep the dealership visible online.

Tags: AutoONE, dealer websites, Internet leads, Internet shopper, marketing, Social Media, Web Marketing

Nearly 75 percent of dealers surveyed by AutoUSA say they will either spend as much as planned or more this year on Internet marketing.

Tags: Internet leads, Internet sales, Internet shopper, marketing, Web Marketing

MotiveLogic’s ‘Fixed Ops Marketing Dashboards’ provide dealers with customer and services data to develop and track rooftop-specific marketing.

Tags: fixed operations, marketing, MotiveLogic, Web Marketing

Dealer Impact Systems has launched Video Inventory Mobile Manager (VIMM), a mobile application that allows auto dealers to manage their Websites’ inventory videos, as well as create custom walk-around videos directly from their smart phones.

Tags: marketing, mobile applications

The Reynolds and Reynolds Company today announced that Reynolds Web Solutions will offer its basic mobile Website solution free to all U.S. franchised dealers, regardless of their dealership management system (DMS) or Website provider.

Tags: marketing, Mobile Website, Reynolds & Reynolds

DrivingSales, the auto industry’s largest car dealer social network, announced on Feb. 4 the winners of the second annual DrivingSales Dealer Satisfaction Awards (formerly the Vendor Ratings Awards).

Tags: automotive SEO, customer retention, DrivingSales, inventory, marketing, new-vehicle leads

Automotive shoppers are increasingly using mobile devices to access information to shape their buying decisions, but are automotive manufacturers and dealers ready? J.D. Power and Associates reveals some insights on what makes for a customer-grabbing mobile site.

Tags: marketing, mobile applications

CarLocate.com, part of The Reynolds and Reynolds Company, can now be viewed on any Web-enabled phone and on any carrier, the company announced last week.

Tags: CarLocate.com, F&I conference, marketing, Reynolds & Reynolds

Viking Media Marketing, a provider of automotive marketing services, has formed an exclusive partnership with Charlotte, N.C.-based New Vision Sales, an automotive training and consulting firm.

Tags: business development center, marketing, new-vehicle leads

Cactus Sky Communications Inc., an email marketing agency, has added Direct eMail to its suite of eProducts. The new product provides businesses, including dealers, with access to 110 million opt-in email addresses for more targeted local marketing.

Tags: Cactus Sky Communications, marketing, Web Marketing

@utoRevenue, a provider of retention marketing solutions, introduced @utoVoice Live, a new service to drive higher retention and service department results.

Tags: marketing, parts and service