June 04, 2009
Ducati North America Grows Market Share
CUPERTINO, Calif. – Ducati North America took top honors in the in the 2009 Pied Piper Prospect
Satisfaction Index U.S. Motorcycle Industry Study, which revealed a significant
boost in market share for the motorcycle brand despite adverse market
conditions and a tighter credit market.
“This
award is a testament to the tremendous commitment made by the Ducati dealer
network,” said Jason Chinnock, motorcycle sales director of Ducati North
America. “Their ongoing dedication to improve the quality of the customer
experience will allow us to reach out to a broader customer base as we work to
grow the share and profile of the Ducati brand.”
According to the study, Ducati maintained a more than 10 percent
share in 20 of the country’s most important metropolitan markets in the sport
and streetbike categories.
Nationwide, the brand captures 5.8 percent of sales in its competing sectors.
This historic high has been strongly influenced by the success of the brand’s
iconic Monster family and its world-class Superbike family. Additionally,
unique promotional and event-based marketing by local dealers have created a
powerful presence for Ducati in the following cities:
Ashville, N.C.
Boston, Mass.
Buffalo, N.Y.
Denver, Colo.
Honolulu, Hawaii
Kansas City, Kan.
Los Angeles, Calif.
Miami, Fla.
Milwaukee, Wis.
Monterey Bay, Calif.
New York City, N.Y.
Oklahoma City, Okla.
Omaha, Neb.
Orange County, Calif.
Phoenix, Ariz.
Portland, Ore.
San Francisco, Calif.
San Jose, Calif.
Santa Barbara, Calif.
Washington, D.C.
"Ducati
has come a long way in the last couple of years,” said Michael Lock CEO of
Ducati North America. “We have introduced business improvements, developed
market leading bikes, dominated international road racing and are very focused
on the needs of our growing customer base. All of these factors have greatly
contributed to our growing sales and market share success across the U.S."