Online Merchandising Key to Capture Buyers
Insights from Cox Automotive’s vAuto inform a new merchandising framework that can help dealers win more shoppers.
Insights from Cox Automotive’s vAuto inform a new merchandising framework that can help dealers win more shoppers.
Despite today’s digital drive, call volumes at dealerships continue to rise. Dealership tech expert breaks down the two biggest phone problems that drive customers away.
A new study from TransUnion shows that prime or better mortgage applicants are up to three times as likely to open a new auto loan within 12 months of a mortgage inquiry.
The J.D.Power 2016 U.S. Auto Avoider Study examined the reasons consumers purchased, rejected and avoided models in the marketplace during 2015. According to the survey, vehicle reliability has become a top consideration.
The editor discovers that his back-page columnist has turned into Dear Abby for 12 disgruntled car buyers and wonders if their complaints could be a marketing opportunity in disguise.
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