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October 2017, F&I and Showroom - Cover Story

Bridging the Digital GAP

By Scott Hendriks and Vincent Weir

Once the king of the car-buying process, dealers are under attack in today’s Digital Age. Industry insiders believe auto finance sources hold the key to restoring order.

Tags: auto finance, digital marketing, digital retailing, direct lending, Indirect Lending, online F&I

May 2017, F&I and Showroom - Feature

Playing With Fire

©iStockphoto.com/egdigital 

By Christian Scali and Monica Baumann

Two attorneys issue a warning about a new sales trick circulating through the industry. Their advice: If it’s too good to be true, it probably is.

Tags: compliance, Consumer Financial Protection Bureau, digital marketing, digital retailing, Eric Schneiderman, fraud, FTC Act, Internet Leads, NY Attorney General, payment packing, sales, UDAP

April 2017, F&I and Showroom - Cover Story

New-Age Sales

Pictured are Roadster COO Rudi Thun and CEO and founder Andy Moss. The latter was formerly head of vehicles for eBay Motors and COO of CarWoo! The San Francisco-based firm evolved from a California broker site to digital retailing solution provider in June 2016.

By Brittany-Marie Swanson

Roadster’s Andrew Moss and Rudi Thun say they’ve created a digital transactional platform that works both in a buyer’s home and in the showroom. But as they readily admit, not every dealer is the ideal user.

Tags: digital marketing, digital retailing, online F&I, Roadster

December 2016, F&I and Showroom - Feature

Amazon: Friend or Foe?

Amazon launched Amazon Vehicles in late August, billing its new portal as a “car research destination and automotive community” for car shoppers to view vehicle specs, images, videos and customer reviews for thousands of vehicles. Observers believe the e-tailer’s new research tools function much like Autotrader and Cars.com — minus the lead portion of their services.

By Stephanie Forshee

Amazon now offers consumers a vehicle research tool and a parts store. Are car sales next on the e-tail giant’s agenda?

Tags: Amazon.com, digital marketing, Online Buying, Online Marketplace

May 2014, F&I and Showroom - Feature

Taking Note

Toyota Carlsbad has received two Notebook leads so far, but officials believe that number will increase when the OEM begins promoting the tool.

By Brittany-Marie Swanson

Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.

Tags: Car Shopping, digital marketing, J.D. Power and Associates, lead generation, lead management, Toyota

April 2014, F&I and Showroom - Feature

Building a Deeper Link

By Jeff Van Dongen

Digital marketing expert reveals how some progressive dealers are attracting 2.5 times more shoppers at 65% less cost than traditional search engine marketing.

Tags: Dealer Websites, digital marketing, Internet Shopper, J.D. Power and Associates, search engine optimization

April 2014, F&I and Showroom - Feature

Transforming Automotive Retail

By Gregory Arroyo

Dealertrack’s Raj Sundaram says the industry is in the midst of major change. He believes the company’s acquisition of Dealer.com puts the firm in the perfect position to respond.

Tags: Acquisition, Dealer Websites, Dealer.com, Dealertrack, digital marketing

January 2014, F&I and Showroom - Feature

3 Pillars of Digital Marketing

By Joe Mescher

Media strategist says digital marketing’s three core principles will not only help you cut through all the tech jargon and acronyms, they’ll serve as your guide in this ever-changing marketing space.

Tags: digital marketing, online reputation management, social media

December 2013, F&I and Showroom - Feature

Doubling Down on Digital Marketing

By Peter Martin

Digital ad spending isn't slowing down. And one of the areas capturing the attention of marketers is online videos, with spending expected to double by 2016.

Tags: ad spend, digital marketing, Peter Martin, Video Advertising

December 2013, F&I and Showroom - Feature

Raising The Stakes

By Paul Potratz

Marketing wiz says Google has raised the bar for ad agencies looking to become Google AdWords Certified. He explains what the change means to your operation.

Tags: digital marketing, Google, online advertising, Paul Potratz

December 2013, F&I and Showroom - Feature

PCs Still Rule Among Car Shoppers

We Expect Multi-Device Car Shoppers To Double Over The Next 5 Years

By Kirsti Correa

A new study proves that car shoppers prefer different tools for different stages of the buying process, and, for dealers, a bad mobile site is worse than none at all.

Tags: AutoTrader.com, digital marketing, Mobile Marketing, Study, web marketing

July 2012, F&I and Showroom - Feature

The FordDirect Experiment

Derrick Kuzak, Ford’s group vice president of global product development, reveals the 2011 Ford Explorer during a special ceremony on July 26, 2010, in Dearborn, Mich. As part of the launch, the Detroit automaker employed a Facebook campaign that attracted more than 138,000 fans to the Explorer’s fan page.

By Gregory Arroyo

It has been more than a decade since Ford dealers joined forces with their OEM to create a service designed to help the brand enter the digital age. The editor goes one-on-one with FordDirect’s chief executive to get an update on their progress.

Tags: Derek Kuzak, digital marketing, Facebook, FordDirect, Greg Arroyo, Stacey Coopes

May 2012, F&I and Showroom - Feature

Finding the Digital Sweet Spot

By Gregory Arroyo

Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.

Tags: digital marketing, display advertising, e-mail blasts, facebook advertising, Kelton Research, search advertising, social media, text-message marketing, Video Advertising

April 2012, F&I and Showroom - Cover Story

Driving Impressions

Matt Buchanan (left) and Joe CAstle (right).

By Justina Ly

Two dealers from Florida and Illinois reveal the roadmap their dealerships followed into the digital age.

Tags: blogging, Buchanan Auto Group, Castle Auto Group, Dealers United, digital marketing, Joe Castle, LinkedIn, Matt Buchanan, SOCIALDEALER, twitter, YouTube

February 2012, F&I and Showroom - Feature

6 Digital Marketing Tools to Consider

By Brian Pasch

Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.

Tags: CRM, digital marketing, Facebook, marketing, Mobile Applications, Mobile Website, online reputation management, social media, web marketing

December 2011, F&I and Showroom - Cover Story

A New Age for Marketing

Jim Levine explains the contest rules to the first 100 contestants of the “Snap Up a Saab” campaign. The four-week contest ended on Dec. 1, which is when one lucky contestant drove off in a new Saab.

By Jennifer Washington

The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.

Tags: Augmented Reality, Customer Retention, Dealer Websites, dealership marketing, digital marketing, Kelley Blue Book, MAR, marketing, Mobile Applications, mobile augmented reality, mobile leads, mobile solution, QR codes, Saab, web marketing, Web Tools, Web traffic

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Blog

So Here's the Deal

Ronald J. Reahard
Selling Warranty Compliance Plans

By Ronald J. Reahard
Do-it-yourself customers will tell you they prefer to save a few bucks by performing their own maintenance. F&I trainer has the perfect response for this common objection.

Handling the ‘Last Car’ Objection

By Ronald J. Reahard
Older clients who say they are buying their last car need to be protected just as much as a first-time buyer. The magazine’s resident F&I pro explains.

Sold But Not Closed

By Ronald J. Reahard

(Video) Measuring Up

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Still a Work in Progress

By Gregory Arroyo
The editor explains why he put another digital retailing startup on the cover and looks at two studies that point to online car buying and financing still being a work in progress.

It Is Unwise to Lower Your Defenses

By Gregory Arroyo
The editor wonders how regulators, including two new mini-CFPBs in Pennsylvania and Maryland, view a consumer advocacy group’s highly critical report on how dealers price F&I protections.

What's Really Behind the Subprime Pullback?

By Gregory Arroyo

What’s Your Take?

By Gregory Arroyo

Mad Marv

Marv Eleazer
Love It or Leave It

By Marv Eleazer
His Madness is reminded that excelling at F&I requires true passion for the craft. He offers a few suggestions for staying focused and mentally sharp.

G.O.Y.A.

By Marv Eleazer
His Madness wants more F&I managers to improve turnover rates by taking an active role in the sales process.

The Little Things

By Marv Eleazer

Industry Summit: It’s Worth the Investment

By Marv Eleazer

On the Point

Jim Ziegler
Sharpen Your Survival Skills

By Jim Ziegler
‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

Sales Rock Stars Still Exist

By Jim Ziegler
Da Man says $40,000-a-month sales rock stars still exist. He says you’ll find them on YouTube and Facebook Live.

The New Stooges

By Jim Ziegler

Is Your Quick Lube Driving Away Business?

By Jim Ziegler