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December 2013, F&I and Showroom - Feature

Raising The Stakes

By Paul Potratz

Marketing wiz says Google has raised the bar for ad agencies looking to become Google AdWords Certified. He explains what the change means to your operation.

Tags: digital marketing, Google, online advertising, Paul Potratz

March 2013, F&I and Showroom - Cover Story

Star-Eyed Dealers

Brendan Harrington, president and general manager of Lexus of Stevens Creek

By Stephanie Forshee

Nothing is guaranteed when playing the online image game. But dealers say the rewards are worth the trouble.

Tags: automotive, Brendan Harrington, car dealer, Cars.com, Courtesy Chevrolet, Dealerrater, Donna Sechrist, Edmunds, Google, Jason Church, Lauren Beaubien, Lexus of Stevens Creek, Michelle Morris, review site, reviews, Ryan Leslie, Stephanie Forshee, Yelp

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Blog

So Here's the Deal

Ronald J. Reahard
Trading Rate for Product

By Ronald J. Reahard
A reader wonders if a scenario exists where trading rate for product doesn’t cross that invisible legal line. The magazine’s resident F&I pro weighs in.

(Video) Discussing the Risk-Based Pricing Rule

By Ronald J. Reahard
The magazine’s resident F&I pro takes on a question about the Risk-Based Pricing Rule and its widely used exception notice.

(Video) Timing F&I

By Ronald J. Reahard

(Video) Handling Remote Deliveries

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Generationally Speaking

By Gregory Arroyo
What was supposed to be a listen-and-learn assignment turns into fodder for the editor’s monthly page, and he thinks you’ll understand why.

Credit Crisis or Market Rationalization?

By Gregory Arroyo
Delinquencies are rising and auto finance sources are responding. But the editor wonders if there’s something else at play.

How to Lose a Customer

By Gregory Arroyo

Resistance Isn’t Always Futile

By Gregory Arroyo

Mad Marv

Marv Eleazer
What’s the Rush?

By Marv Eleazer
When you’re having fun, the hours go by like minutes. His Madness shares advice for improving the car-buying experience.

Debating the Chargeback

By Marv Eleazer
Everyone has an opinion on how to limit chargebacks. His Madness delves into the passionate debate over how they're applied.

Simple Is as Simple Does

By Marv Eleazer

Finding Pleasantville

By Marv Eleazer

On the Point

Jim Ziegler
The New Stooges

By Jim Ziegler
The Alpha Dawg predicts that the latest round of technology disrupters will deliver more missed opportunities than closed deals.

Is Your Quick Lube Driving Away Business?

By Jim Ziegler
‘Da Man’ goes undercover to investigate how the national oil change shops are using underhanded tactics like efficiency, training and friendliness to steal your service business.

Who Shot the Dealer?

By Jim Ziegler

Stop Flushing Those Ad Dollars

By Jim Ziegler