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March 2015, F&I and Showroom - Cover Story

Sales at Your Fingertips

By Brittany-Marie Swanson

The explosion in smartphone usage among car shoppers put phone leads ahead of Internet leads at the close of 2014, a trend reflected in the deluge of mobile-ready offerings lining the aisles at NADA 2015.

Tags: apple, Customer Loyalty, Dealertrack, Dent Wizard, DMEautomotive, Edmunds, Edmunds.com, iPad, Mobile Applications, mobile solution, NADA, NADA Convention and Expo, smartphones, VinSolutions

March 2012, F&I and Showroom - Feature

In High Demand

By Jennifer Washington

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

Tags: chat software, Dealer Websites, eBay Motors, Internet Leads, inventory, iPad Business Applications, lead generation, lead management, live chat, marketing, Mobile Applications, mobile leads, mobile solution, Mobile Website, online reputation management, social media, web marketing

December 2011, F&I and Showroom - Cover Story

A New Age for Marketing

Jim Levine explains the contest rules to the first 100 contestants of the “Snap Up a Saab” campaign. The four-week contest ended on Dec. 1, which is when one lucky contestant drove off in a new Saab.

By Jennifer Washington

The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.

Tags: Augmented Reality, Customer Retention, Dealer Websites, dealership marketing, digital marketing, Kelley Blue Book, MAR, marketing, Mobile Applications, mobile augmented reality, mobile leads, mobile solution, QR codes, Saab, web marketing, Web Tools, Web traffic

October 2011, F&I and Showroom - Feature

Mobile Tools Migrating Into Sales and F&I Processes

By Jennifer Washington

The pace of mobile technology adoption is quickening, and companies are lining up to help dealers transition to a mobile marketplace. Here’s a breakdown of seven solutions that are available now or will be in the near future.

Tags: ADP Dealer Services, BMW, BMW Financial Services, Dealertrack, Innovative Aftermarket Systems, iPad, iPad Business Applications, Mercedes-Benz, Mercedes-Benz Financial Services, Mobile Applications, mobile solution, Mobile Website, Reynolds & Reynolds, Warrantech Automotive

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Blog

So Here's the Deal

Ronald J. Reahard
The Dealer Moved My Goal Posts

By Ronald J. Reahard
Top trainer has hard-earned advice — and a word of warning — for F&I pros whose dealers seem to change their pay plans every time they have a good month.

Addressing F&I’s Internet Problem

By Ronald J. Reahard
A frustrated F&I manager poses an increasingly common question: How do you sell protection products to customers who demand the final price by phone and then show up with a bank check?

(Video) Selling Eight Products Without Losing the Customer

By Ronald J. Reahard

He Had a Goal: Remembering David Ressler

By Ronald J. Reahard

Done Deal

Gregory Arroyo
The Repair Is Covered

By Gregory Arroyo
The editor opens up about his first service-contract claim, which resulted in a covered and repaired vehicle as well as a few lessons.

Change Is Happening

By Gregory Arroyo
Saddened by the potential loss of another piece of his childhood, the editor tries to put the pieces together when he realizes there’s a good lesson to be learned in a toy retailer’s likely demise.

Who Will Take Up the CFPB's Torch?

By Gregory Arroyo

Military Lending Act Guidance: The Gift That Keeps On Giving

By Gregory Arroyo

Mad Marv

Marv Eleazer
Is That Legal?

By Marv Eleazer
Is manipulating a sales agreement to accommodate a customer’s request to cash out of a dealer-arranged retail sales contract allowed? His Madness gets answers from the industry’s top legal mind.

Overcome Your F&I Weaknesses

By Marv Eleazer
His Madness issues a challenge to every F&I professional: Eradicate your bad work habits, diversify your lender spread, and check your God complex at the door.

Proper Deal Structure Moves Mountains

By Marv Eleazer

Show Us Some Love

By Marv Eleazer

On the Point

Jim Ziegler
Bound to Fail

By Jim Ziegler
Da Man returns with a message to vehicle manufacturers jumping into the subscription waters: It ain’t gonna happen.

Sharpen Your Survival Skills

By Jim Ziegler
‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

Sales Rock Stars Still Exist

By Jim Ziegler

The New Stooges

By Jim Ziegler