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March 2015, F&I and Showroom - Cover Story

Sales at Your Fingertips

By Brittany-Marie Swanson

The explosion in smartphone usage among car shoppers put phone leads ahead of Internet leads at the close of 2014, a trend reflected in the deluge of mobile-ready offerings lining the aisles at NADA 2015.

Tags: apple, Customer Loyalty, Dealertrack, Dent Wizard, DMEautomotive, Edmunds, Edmunds.com, iPad, Mobile Applications, mobile solution, NADA, NADA Convention and Expo, smartphones, VinSolutions

March 2012, F&I and Showroom - Feature

In High Demand

By Jennifer Washington

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

Tags: chat software, Dealer Websites, eBay Motors, Internet Leads, inventory, iPad Business Applications, lead generation, lead management, live chat, marketing, Mobile Applications, mobile leads, mobile solution, Mobile Website, online reputation management, social media, web marketing

December 2011, F&I and Showroom - Cover Story

A New Age for Marketing

Jim Levine explains the contest rules to the first 100 contestants of the “Snap Up a Saab” campaign. The four-week contest ended on Dec. 1, which is when one lucky contestant drove off in a new Saab.

By Jennifer Washington

The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.

Tags: Augmented Reality, Customer Retention, Dealer Websites, dealership marketing, digital marketing, Kelley Blue Book, MAR, marketing, Mobile Applications, mobile augmented reality, mobile leads, mobile solution, QR codes, Saab, web marketing, Web Tools, Web traffic

October 2011, F&I and Showroom - Feature

Mobile Tools Migrating Into Sales and F&I Processes

By Jennifer Washington

The pace of mobile technology adoption is quickening, and companies are lining up to help dealers transition to a mobile marketplace. Here’s a breakdown of seven solutions that are available now or will be in the near future.

Tags: ADP Dealer Services, BMW, BMW Financial Services, Dealertrack, Innovative Aftermarket Systems, iPad, iPad Business Applications, Mercedes-Benz, Mercedes-Benz Financial Services, Mobile Applications, mobile solution, Mobile Website, Reynolds & Reynolds, Warrantech Automotive

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Blog

So Here's the Deal

Ronald J. Reahard
Help! My Dealership Is Packing Payments

By Ronald J. Reahard
Top trainer comes to the rescue of an F&I manager who fears an antiquated, discredited, and deceptive sales tactic has taken root at his store.

Sharing the Profit

By Ronald J. Reahard
After losing members of his sales team, a dealer asks the magazine’s resident F&I expert for his take on paying salespeople on F&I income.

Menus Don’t Work Miracles

By Ronald J. Reahard

Avoiding the AAA Objection

By Ronald J. Reahard

Done Deal

Gregory Arroyo
Red Flags Alert

By Gregory Arroyo
The editor believes recent regulatory activity should serve as a warning to dealers who haven’t dusted off their Red Flags compliance programs in the years since the rule took effect.

GAP Suffers Another Setback

By Gregory Arroyo
The editor reveals the truth behind an NPR report critical of the industry’s efforts to undo the Military Lending Act guidance that put the brakes on GAP sales.

Car Buyers Need F&I

By Gregory Arroyo

Protecting F&I’s Future

By Gregory Arroyo

Mad Marv

Marv Eleazer
Readers Are Leaders

By Marv Eleazer
Do you know the minimum amount of tread depth a tire must have for a tire-and-wheel claim to be approved? If you don’t, His Madness has a message for you.

Comply Like Nobody’s Watching

By Marv Eleazer
His Madness wants F&I pros to commit to ethical dealings with customers and finance sources because it’s the right thing to do, not just for the very real threat of reprisal.

'We Never Buy This Stuff'

By Marv Eleazer

Stop Painting Dealers With a Broad Brush

By Marv Eleazer

On the Point

Jim Ziegler
Bound to Fail

By Jim Ziegler
Da Man returns with a message to vehicle manufacturers jumping into the subscription waters: It ain’t gonna happen.

Sharpen Your Survival Skills

By Jim Ziegler
‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

Sales Rock Stars Still Exist

By Jim Ziegler

The New Stooges

By Jim Ziegler