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June 2011, F&I and Showroom - Feature

Cloudy Outlook: Market Insiders Offer Their Prediction for 2011

“People thought I was crazy when I began lowering prices on my used cars based on market demand, and that resulted in a 300 percent increase in business.” — Bill Pearson, Finish Line Ford

By Gregory Arroyo

The industry is facing another possible crisis, but nobody seems to be in panic mode just yet.

Tags: new-vehicle market, new-vehicle sales, used vehicles, used-vehicle values, Vehicle Sales

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