The Industry's Leading Source For F&I, Sales And Technology

Article

5 CRM, Mobile Tools to Consider

Digital tools are getting smarter, faster and easier to use. The magazine’s tech expert breaks down five new tools that could revolutionize the auto retail business.

June 2012, F&I and Showroom - Feature

by Brian Pasch

There were several showstoppers on display at the 2012 NADA/ATD Convention & Expo, as well as at the Digital Marketing Strategies Conference (DMSC) that preceded it. Choosing the best of the best is definitely a challenge, but I’ve been able to narrow down my list to five companies you need to keep your eye on.

These tech providers showcased tools that speak to a larger trend taking hold in the industry: the evolution of CRM tools and today’s mobile drive. These companies are also winners of the 2012 PCG Spotlight Award, which my firm hands out every year for innovative technology and services.

The CRM Effect

There are several reasons why it’s a good time to be a new player in the CRM field: First, your interface and core technology will be able to leverage the latest programming techniques, which are being influenced by Apple’s iOS. Second, Internet processes and workflows at dealerships have matured, which means dealers understand the benefits of data integration, modeling and proactive event triggers.

And when you consider that many CRM platforms are running on core technology that’s more than 10 years old, you can see why newcomers may have a distinct advantage for a window of time.

1. VinSolutions: Speaking of core technology, VinSolutions has been preaching the benefits of seamless, end-to-end data integration for quite some time. They earned their position as market leaders with a state-of-the-art CRM platform, but new competitors are entering the segment.

2. Dealer.com: This company is one of the new players to emerge in the CRM segment. Its platform, developed under the leadership of Alex Snyder, former director of e-commerce for the Checkered Flag Group, was born out of the need for iPad and smartphone integration. In fact, all of the company’s solutions are housed in one interface. Even better, Dealer.com’s platform allows users to access those tools through a single iPad or iPhone application. The full production version is expected to hit the market this year. The demo version I received was impressive. What caught my attention was the app’s ability to leverage Apple’s iOS gestures, which simply means you can control what appears on your screen with a touch, pinch or swipe.

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

Blog

So Here's the Deal

Ronald J. Reahard
Sharing the Profit

By Ronald J. Reahard
After losing members of his sales team, a dealer asks the magazine’s resident F&I expert for his take on paying salespeople on F&I income.

Menus Don’t Work Miracles

By Ronald J. Reahard
A fancy new menu can help streamline processes and improve customer engagement, but it won’t replace the hard-won skill and compassion of a true F&I professional.

Avoiding the AAA Objection

By Ronald J. Reahard

(Video) Capture Missed VSC Sales

By Ronald J. Reahard

Done Deal

Gregory Arroyo
GAP Suffers Another Setback

By Gregory Arroyo
The editor reveals the truth behind an NPR report critical of the industry’s efforts to undo the Military Lending Act guidance that put the brakes on GAP sales.

Car Buyers Need F&I

By Gregory Arroyo
Current market trends are playing right into the F&I product pitch, but they also reveal trouble ahead for the automotive retail industry at large.

Protecting F&I’s Future

By Gregory Arroyo

Game Almost Over

By Gregory Arroyo

Mad Marv

Marv Eleazer
Comply Like Nobody’s Watching

By Marv Eleazer
His Madness wants F&I pros to commit to ethical dealings with customers and finance sources because it’s the right thing to do, not just for the very real threat of reprisal.

'We Never Buy This Stuff'

By Marv Eleazer
Every F&I pro gets the occasional ‘F’ customer, but they’re a small part of your business and they’re not worth a minute of mental anguish.

Stop Painting Dealers With a Broad Brush

By Marv Eleazer

I Love F&I. How About You?

By Marv Eleazer

On the Point

Jim Ziegler
Bound to Fail

By Jim Ziegler
Da Man returns with a message to vehicle manufacturers jumping into the subscription waters: It ain’t gonna happen.

Sharpen Your Survival Skills

By Jim Ziegler
‘Da Man’ has a plan you can use to survive the collapse of the car business and remain profitable through the dealer apocalypse.

Sales Rock Stars Still Exist

By Jim Ziegler

The New Stooges

By Jim Ziegler