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Mad Marv

Fear Factor: When Customers Say 'No'

December 7, 2012

His Madness offers a little pep talk to remind F&I pros that if anybody has reason to be afraid of making a wrong turn, it shouldn’t be you.

Tags: budget, customers, F&I, Mad Marv, Marv Eleazer

Author: Marv Eleazer | Posted @ Friday, December 7, 2012 1:35 PM | » Comments(23)

Show Me The Process

November 13, 2012

The debate at this year’s Industry Summit didn’t change His Madness’ opinion about the mobile menu. But he says there is one thing software makers can do that would.

Tags: F&I menu, Industry Summit, iPad, Mad Marv, Marv Eleazer, paper menu

Author: Marv Eleazer | Posted @ Tuesday, November 13, 2012 2:16 PM | » Comments(3)

Be the Menu

October 8, 2012

After recounting the origins of the F&I menu, His Madness reminds us that talent and dedication are the keys to making it an effective sales tool.

Tags: F&I menu, F&I regulation, Mad Marv, Marv Eleazer

Author: Marv Eleazer | Posted @ Monday, October 8, 2012 9:56 AM | » Comments(5)

The Subprime Effect

Subprime financing is coming back in a big way. Is your dealership ready? His Madness breaks down several different options to help your dealership cash in.

September 14, 2012

Subprime financing is coming back in a big way. Is your dealership ready? His Madness breaks down several different options to help your dealership cash in.

Tags: Mad Marv, Marv Eleazer, subprime

Author: Marv Eleazer | Posted @ Friday, September 14, 2012 10:14 AM | » Comments(6)

Unwinding A Deal

August 7, 2012

Unwinding a deal is a rotten experience for you, your dealer and the customer. But the magazine’s from-the-trenches columnist says there are at least five scenarios in which it’s the only logical choice.

Tags: Mad Marv, Marv Eleazer

Author: Marv Eleazer | Posted @ Tuesday, August 7, 2012 11:54 AM | » Comments(755)

Timing the 'TO'

July 9, 2012

With consumers calling for shorter transaction times, Mad Marv takes an insider’s look at the dealership process to see if that’s even possible.

Author: Marv Eleazer | Posted @ Monday, July 9, 2012 10:56 AM | » Comments(0)

In With the New

June 5, 2012

His Madness offers a few spring cleaning items you need to take care of before those key selling months roll around.

Tags: F&I, Finance Manager, Langdale Ford, Mad Marv, nearprime, prime financing, subprime

Author: Marv Eleazer | Posted @ Tuesday, June 5, 2012 5:24 PM | » Comments(0)

Longing, Not Loathing

The magazine’s from-the-trenches blogger describes how his days as a spitfire preacher influenced his style in the F&I office — and not the way you might think.

May 10, 2012

The magazine’s from-the-trenches blogger describes how his days as a spitfire preacher influenced his style in the F&I office — and not the way you might think.

Author: Marv Eleazer | Posted @ Thursday, May 10, 2012 4:43 PM | » Comments(2)

Virus Alert!

The magazine’s from-the-trenches columnist doesn’t mince words when it comes to his dislike of the Internet, but that doesn’t mean he’s about to fight progress.

April 16, 2012

The magazine’s from-the-trenches columnist doesn’t mince words when it comes to his dislike of the Internet, but that doesn’t mean he’s about to fight progress.

Tags: F&I Turnover, Internet, Internet lead, Internet Shopper, Sales Process

Author: Marv Eleazer | Posted @ Monday, April 16, 2012 9:27 AM | » Comments(1)

Progress or Pipe Dream?

The magazine’s frontline columnist doesn’t dislike the mobile menu. He just wants proof it won’t be another failed attempt at updating the F&I process.

March 12, 2012

The magazine’s frontline columnist doesn’t dislike the mobile menu. He just wants proof it won’t be another failed attempt at updating the F&I process.

Tags: F&I department, F&I menu, Mobile Applications, technology

Author: Marv Eleazer | Posted @ Monday, March 12, 2012 11:20 AM | » Comments(6)

Word for Word

Our from-the-trenches columnist says that word-tracks still have their place in the industry — even if he doesn’t necessarily subscribe to their intended purpose.

February 1, 2012

Our from-the-trenches columnist says that word-tracks still have their place in the industry — even if he doesn’t necessarily subscribe to their intended purpose.

Tags: F&I Presentation, training

Author: Marv Eleazer | Posted @ Wednesday, February 1, 2012 3:23 PM | » Comments(5)

Getting Hot and Staying Hot

Sticking to your processes breeds success, and success breeds confidence. The magazine’s from-the-trenches columnist gets scientific to hunt down the key to keeping those hot streaks going.

January 17, 2012

Sticking to your processes breeds success, and success breeds confidence. The magazine’s from-the-trenches columnist gets scientific to hunt down the key to keeping those hot streaks going.

Tags: Tips for Success, training

Author: Marv Eleazer | Posted @ Tuesday, January 17, 2012 11:37 AM | » Comments(2)

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Author Bio

Marv Eleazer

Finance Director

Marv is no insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

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