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Mad Marv

No Talent Required

His Madness says the secret to becoming a top F&I performer isn't a mystery. It’s something just about anyone can tap into, and talent isn't required.

December 23, 2013

His Madness says the secret to becoming a top F&I performer isn't a mystery. It’s something just about anyone can tap into, and talent isn't required.

Author: Marv Eleazer | Posted @ Monday, December 23, 2013 11:51 AM | » Comments(11)

Gaming the System

It can seem like the world is working against the F&I manager, but there’s one constant an F&I pro can rely on. His Madness weighs in.

November 15, 2013

It can seem like the world is working against the F&I manager, but there’s one constant an F&I pro can rely on. His Madness weighs in.

Author: Marv Eleazer | Posted @ Friday, November 15, 2013 11:35 AM | » Comments(6)

Talent Coach

October 22, 2013

His Madness admits patience isn’t something that comes naturally, but he recognizes how important it is when it comes to managing people.

Tags: auto dealer, F&I, Mad Marv, Management, Marv Eleazer

Author: Marv Eleazer | Posted @ Tuesday, October 22, 2013 8:41 AM | » Comments(1)

Measuring Up

September 26, 2013

His Madness delves into the rate vs. product discussion, and reminds F&I offices everywhere why the latter does so much more than help per-copy averages.

Tags: Mad Marv

Author: Marv Eleazer | Posted @ Thursday, September 26, 2013 12:22 PM | » Comments(8)

Just Believe

August 7, 2013

The magazine’s from-the-trenches columnist reflects on a few Henry Ford quotes to help slumping F&I pros get back on track.

Tags: F&I professionals, managers

Author: Marv Eleazer | Posted @ Wednesday, August 7, 2013 10:57 AM | » Comments(10)

Fine-Tuning F&I

July 16, 2013

In the finance office, bad habits cost money. His Madness says it’s time to lose your so-called quirks and get down to business.

Tags: F&I, Gen Y, Mad Marv

Author: Marv Eleazer | Posted @ Tuesday, July 16, 2013 8:09 AM | » Comments(5)

Hold Your Position

June 12, 2013

The CFPB’s saber-rattling has failed to upset the magazine’s in-the-trenches columnist, who reminds us that dealers have survived past attacks on their bottom lines.

Tags: CFPB, F&I, Mad Marv

Author: Marv Eleazer | Posted @ Wednesday, June 12, 2013 8:45 AM | » Comments(3)

3 ‘P’s of F&I

May 15, 2013

His Madness covers three items you won’t find in any new-hire training manual but are critical to your career in F&I. Together, they make up the unwritten rules of life inside a dealership.

Tags: F&I, Mad Marv, Marv Eleazer, sales

Author: Marv Eleazer | Posted @ Wednesday, May 15, 2013 1:27 PM | » Comments(1)

Rehashing an Old Topic

His Madness opens up with a few thoughts on rehashing deals, then offers tips on how to get the right call the first time.

April 15, 2013

His Madness opens up with a few thoughts on rehashing deals, then offers tips on how to get the right call the first time.

Author: Marv Eleazer | Posted @ Monday, April 15, 2013 10:56 AM | » Comments(0)

Preventing the Unexpected

March 20, 2013

His Madness recounts a little history lesson before offering a primer for snuffing out bad habits and making positive changes.

Tags: compliance, F&I, Mad Marv, Marv Eleazer, process, Product Sales

Author: Marv Eleazer | Posted @ Wednesday, March 20, 2013 11:57 AM | » Comments(5)

A Newbie’s Guide to F&I

When His Madness asked his F&I friends to provide some words of wisdom to F&I newbies, he found a few nuggets of advice for grizzled vets as well.

February 5, 2013

When His Madness asked his F&I friends to provide some words of wisdom to F&I newbies, he found a few nuggets of advice for grizzled vets as well.

Tags: F&I process, Mad Marv

Author: Marv Eleazer | Posted @ Tuesday, February 5, 2013 2:25 PM | » Comments(22)

Standing Up for the Service Contract

His Madness lays down a good argument — and some great pitch material — for the value of adding a service contract to a vehicle purchase.

January 18, 2013

His Madness lays down a good argument — and some great pitch material — for the value of adding a service contract to a vehicle purchase.

Author: Marv Eleazer | Posted @ Friday, January 18, 2013 10:23 AM | » Comments(6)

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Author Bio

Marv Eleazer

Finance Director

Marv is no insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

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