The Industry's Leading Source For F&I, Sales And Technology

Mad Marv

Watch That Attitude

December 10, 2015

His Madness says being a top F&I professional requires more than just skill and talent — it’s how one rebounds from a bad deal, day or month that separates the best from the rest.

Author: Marv Eleazer | Posted @ Thursday, December 10, 2015 12:30 PM | » Comments(4)

No Demo, No TO

His Madness says the test drive isn’t obsolete. He explains why working a deal without one is a wasted effort for everyone involved.

November 13, 2015

His Madness says the test drive isn’t obsolete. He explains why working a deal without one is a wasted effort for everyone involved.

Tags: Autotrader, Clint McGhee, F&I manager, F&I trainer, F&II process, Maritz Research, Test Drive, TO, Turnover

Author: Marv Eleazer | Posted @ Friday, November 13, 2015 4:16 PM | » Comments(0)

Keep ’Em Separated

His Madness has a message for Sonic Automotive about its one-touch experience. He even offers an alternative way to bring together sales and F&I.

October 13, 2015

His Madness has a message for Sonic Automotive about its one-touch experience. He even offers an alternative way to bring together sales and F&I.

Author: Marv Eleazer | Posted @ Tuesday, October 13, 2015 9:19 AM | » Comments(0)

The ABCs of Customer Acceptance

His Madness profiles Type-D customers, buyers who show a total lack of interest in you, your sales process and whatever product you present.

September 18, 2015

His Madness profiles Type-D customers, buyers who show a total lack of interest in you, your sales process and whatever product you present.

Author: Marv Eleazer | Posted @ Friday, September 18, 2015 10:05 AM | » Comments(0)

We’re Not Apple Stores

His Madness is tired of supposed experts taking aim at the F&I office. He delivers a stern defense of the box and the process that drives it.

August 5, 2015

His Madness is tired of supposed experts taking aim at the F&I office. He delivers a stern defense of the box and the process that drives it.

Author: Marv Eleazer | Posted @ Wednesday, August 5, 2015 4:29 PM | » Comments(2)

Regulatory Pricing

His Madness casts doubt on federal regulators’ ability to judge the value of F&I products, but he believes the industry must come together to head off any attempts to do so.

July 6, 2015

His Madness casts doubt on federal regulators’ ability to judge the value of F&I products, but he believes the industry must come together to head off any attempts to do so.

Author: Marv Eleazer | Posted @ Monday, July 6, 2015 2:28 PM | » Comments(0)

Spotting the Issue

His Madness has a new fan base looking for answers. This month, he reveals who they are, what they want and why dealerships need to listen up.

June 1, 2015

His Madness has a new fan base looking for answers. This month, he reveals who they are, what they want and why dealerships need to listen up.

Author: Marv Eleazer | Posted @ Monday, June 1, 2015 11:46 AM | » Comments(0)

First Impressions

Inspired by all the preparation and care going into the new repair facility at his store, His Madness breaks down the six things he does to ensure his customers get the professional experience they deserve.

May 1, 2015

Inspired by all the preparation and care going into the new repair facility at his store, His Madness breaks down the six things he does to ensure his customers get the professional experience they deserve.

Author: Marv Eleazer | Posted @ Friday, May 1, 2015 2:04 PM | » Comments(0)

Bluetooth Blues

While His Madness longs for the good old days of push-button radios, recent stats on vehicle dependability have him rooting on OEMs to add more tech.

April 3, 2015

While His Madness longs for the good old days of push-button radios, recent stats on vehicle dependability have him rooting on OEMs to add more tech.

Author: Marv Eleazer | Posted @ Friday, April 3, 2015 10:37 AM | » Comments(2)

What Slump?

His Madness advises slumping F&I pros to channel their inner Yogi and get back to business.

March 9, 2015

His Madness advises slumping F&I pros to channel their inner Yogi and get back to business.

Author: Marv Eleazer | Posted @ Monday, March 9, 2015 4:49 PM | » Comments(0)

Casey’s Mighty Lesson

His Madness delves into American literature to deliver a message to those who say cash deals aren’t their style.

February 6, 2015

His Madness delves into American literature to deliver a message to those who say cash deals aren’t their style.

Author: Marv Eleazer | Posted @ Friday, February 6, 2015 10:27 AM | » Comments(4)

Finding the Right Mix

A minister’s lesson about having too much of a good thing turns out to be a great guide for lender selection. His Madness offers a few other tips for managing those relationships.

January 21, 2015

A minister’s lesson about having too much of a good thing turns out to be a great guide for lender selection. His Madness offers a few other tips for managing those relationships.

Author: Marv Eleazer | Posted @ Wednesday, January 21, 2015 9:41 AM | » Comments(0)

Taking Control

His Madness reminds F&I pros to rise above the internal and external issues that threaten production.

January 14, 2015

His Madness reminds F&I pros to rise above the internal and external issues that threaten production.

Author: Marv Eleazer | Posted @ Wednesday, January 14, 2015 4:11 PM | » Comments(0)

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Author Bio

Marv Eleazer

Finance Director

Marv is no insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

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