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Simple Is as Simple Does

A surge in questions on social media about the proper way to transition to the menu presentation prompts His Madness to share his easy-to-master process. His advice is to keep it simple.

Photo courtesy Paramount Pictures

March 7, 2017

A surge in questions on social media about the proper way to transition to the menu presentation prompts His Madness to share his easy-to-master process. His advice is to keep it simple.

Tags: F&I manager, F&I menu, F&I process, F&I products

Author: Marv Eleazer | Posted @ Tuesday, March 7, 2017 2:09 PM | » Comments(4)

Finding Pleasantville

His Madness finds himself dreaming of the town of Pleasantville, where deals arrive properly structured and every customer has an 800 credit score.

February 10, 2017

His Madness finds himself dreaming of the town of Pleasantville, where deals arrive properly structured and every customer has an 800 credit score.

Tags: Auto Finance, Digital Retailing, F&I director, F&I manager, Online F&I

Author: Marv Eleazer | Posted @ Friday, February 10, 2017 4:24 PM | » Comments(4)

Part II: Becoming an F&I Manager

His Madness delves into the nuts and bolts of the F&I manager’s role in Part Two of his two-part series on becoming an F&I manager.

March 4, 2016

His Madness delves into the nuts and bolts of the F&I manager’s role in Part Two of his two-part series on becoming an F&I manager.

Tags: F&I manager, F&I menu, training

Author: Marv Eleazer | Posted @ Friday, March 4, 2016 11:25 AM | » Comments(0)

No Demo, No TO

His Madness says the test drive isn’t obsolete. He explains why working a deal without one is a wasted effort for everyone involved.

November 13, 2015

His Madness says the test drive isn’t obsolete. He explains why working a deal without one is a wasted effort for everyone involved.

Tags: Autotrader, Clint McGhee, F&I manager, F&I trainer, F&II process, Maritz Research, Test Drive, TO, Turnover

Author: Marv Eleazer | Posted @ Friday, November 13, 2015 4:16 PM | » Comments(0)

It Takes Two

The magazine’s F&I columnist revisits pay plans and offers some food for thought before, during and after negotiations.

July 5, 2011

The magazine’s F&I columnist revisits pay plans and offers some food for thought before, during and after negotiations.

Tags: F&I manager, Payment Plan

Author: Marv Eleazer | Posted @ Tuesday, July 5, 2011 12:55 PM | » Comments(1)

Leave the Hybrids to the Manufacturers

April 4, 2011

Has the industry gone mad? The magazine’s in-the-trenches columnist fires a shot across the bow of the push toward a combined sales/F&I manager.

Tags: AutoNation, credit insurance, F&I Conference & Expo, F&I manager, F&I products, GAP, Objection Handling, Sales Manager, Service Contracts

Author: Marv Eleazer | Posted @ Monday, April 4, 2011 3:54 PM | » Comments(2)

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Author Bio

Marv Eleazer

Finance Director

Marv is no insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

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