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Mad Marv

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Simple Is as Simple Does

A surge in questions on social media about the proper way to transition to the menu presentation prompts His Madness to share his easy-to-master process. His advice is to keep it simple.

Photo courtesy Paramount Pictures

March 7, 2017

A surge in questions on social media about the proper way to transition to the menu presentation prompts His Madness to share his easy-to-master process. His advice is to keep it simple.

Tags: F&I manager, F&I menu, F&I process, F&I products

Author: Marv Eleazer | Posted @ Tuesday, March 7, 2017 2:09 PM | » Comments(4)

Part II: Becoming an F&I Manager

His Madness delves into the nuts and bolts of the F&I manager’s role in Part Two of his two-part series on becoming an F&I manager.

March 4, 2016

His Madness delves into the nuts and bolts of the F&I manager’s role in Part Two of his two-part series on becoming an F&I manager.

Tags: F&I manager, F&I menu, training

Author: Marv Eleazer | Posted @ Friday, March 4, 2016 11:25 AM | » Comments(0)

Show Me The Process

November 13, 2012

The debate at this year’s Industry Summit didn’t change His Madness’ opinion about the mobile menu. But he says there is one thing software makers can do that would.

Tags: F&I menu, Industry Summit, iPad, Mad Marv, Marv Eleazer, paper menu

Author: Marv Eleazer | Posted @ Tuesday, November 13, 2012 2:16 PM | » Comments(3)

Be the Menu

October 8, 2012

After recounting the origins of the F&I menu, His Madness reminds us that talent and dedication are the keys to making it an effective sales tool.

Tags: F&I menu, F&I regulation, Mad Marv, Marv Eleazer

Author: Marv Eleazer | Posted @ Monday, October 8, 2012 9:56 AM | » Comments(5)

Progress or Pipe Dream?

The magazine’s frontline columnist doesn’t dislike the mobile menu. He just wants proof it won’t be another failed attempt at updating the F&I process.

March 12, 2012

The magazine’s frontline columnist doesn’t dislike the mobile menu. He just wants proof it won’t be another failed attempt at updating the F&I process.

Tags: F&I department, F&I menu, Mobile Applications, technology

Author: Marv Eleazer | Posted @ Monday, March 12, 2012 11:20 AM | » Comments(6)

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Author Bio

Marv Eleazer

Finance Director

Marv is no insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

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