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Mad Marv

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Word for Word

Our from-the-trenches columnist says that word-tracks still have their place in the industry — even if he doesn’t necessarily subscribe to their intended purpose.

February 1, 2012

Our from-the-trenches columnist says that word-tracks still have their place in the industry — even if he doesn’t necessarily subscribe to their intended purpose.

Tags: F&I Presentation, training

Author: Marv Eleazer | Posted @ Wednesday, February 1, 2012 3:23 PM | » Comments(5)

Debating the Interview

The magazine’s frontline columnist is a little fed up with all the talk about the customer interview. Here’s his take on why dealers and trainers need to be careful about imposing it on F&I producers.

October 31, 2011

The magazine’s frontline columnist is a little fed up with all the talk about the customer interview. Here’s his take on why dealers and trainers need to be careful about imposing it on F&I producers.

Tags: Customer Interview, F&I Presentation, Objection Handling

Author: Marv Eleazer | Posted @ Monday, October 31, 2011 11:39 AM | » Comments(19)

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Author Bio

Marv Eleazer

Finance Director

Marv is no insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

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