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Mad Marv

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Taking Inventory

His Madness offers up some recommendations for making 2017 a prosperous year, maybe even a record-setting year.

January 10, 2017

His Madness offers up some recommendations for making 2017 a prosperous year, maybe even a record-setting year.

Tags: F&I, New Year, training

Author: Marv Eleazer | Posted @ Tuesday, January 10, 2017 3:27 PM | » Comments(2)

Defining F&I Success

His Madness takes creative liberties with a popular motivational acronym to deliver this month’s message: There’s no magic pill for success.

December 6, 2016

His Madness takes creative liberties with a popular motivational acronym to deliver this month’s message: There’s no magic pill for success.

Tags: F&I, Success, training

Author: Marv Eleazer | Posted @ Tuesday, December 6, 2016 12:08 PM | » Comments(0)

Stop the Madness

His Madness takes another swipe at tech companies looking to change the F&I experience. He says if they are so bent on improving the customer experience, fix the sales process and leave F&I alone.

November 7, 2016

His Madness takes another swipe at tech companies looking to change the F&I experience. He says if they are so bent on improving the customer experience, fix the sales process and leave F&I alone.

Tags: F&I, F&I process, online F&I, technology

Author: Marv Eleazer | Posted @ Monday, November 7, 2016 2:12 PM | » Comments(2)

Strength in Numbers

In search of a slump cure, His Madness discovers he has known the remedy all along. This month, he reveals what it is and where other F&I pros can find it.

October 4, 2016

In search of a slump cure, His Madness discovers he has known the remedy all along. This month, he reveals what it is and where other F&I pros can find it.

Tags: F&I, F&I training

Author: Marv Eleazer | Posted @ Tuesday, October 4, 2016 2:27 PM | » Comments(3)

The Interdependent Relationship Between Sales and F&I

His Madness explains why even the most seasoned and successful F&I pro needs support from the sales team.

August 8, 2016

His Madness explains why even the most seasoned and successful F&I pro needs support from the sales team.

Tags: Cooperation, F&I, sales

Author: Marv Eleazer | Posted @ Monday, August 8, 2016 4:02 PM | » Comments(6)

Thanks for the Memories

His Madness recounts a wildly informative day spent at the inaugural F&I Think Tank.

June 3, 2016

His Madness recounts a wildly informative day spent at the inaugural F&I Think Tank.

Tags: Dealer Summit, F&I

Author: Marv Eleazer | Posted @ Friday, June 3, 2016 11:15 AM | » Comments(2)

Talent Coach

October 22, 2013

His Madness admits patience isn’t something that comes naturally, but he recognizes how important it is when it comes to managing people.

Tags: auto dealer, F&I, Mad Marv, management, Marv Eleazer

Author: Marv Eleazer | Posted @ Tuesday, October 22, 2013 8:41 AM | » Comments(1)

Fine-Tuning F&I

July 16, 2013

In the finance office, bad habits cost money. His Madness says it’s time to lose your so-called quirks and get down to business.

Tags: F&I, Gen Y, Mad Marv

Author: Marv Eleazer | Posted @ Tuesday, July 16, 2013 8:09 AM | » Comments(5)

Hold Your Position

June 12, 2013

The CFPB’s saber-rattling has failed to upset the magazine’s in-the-trenches columnist, who reminds us that dealers have survived past attacks on their bottom lines.

Tags: CFPB, F&I, Mad Marv

Author: Marv Eleazer | Posted @ Wednesday, June 12, 2013 8:45 AM | » Comments(3)

3 ‘P’s of F&I

May 15, 2013

His Madness covers three items you won’t find in any new-hire training manual but are critical to your career in F&I. Together, they make up the unwritten rules of life inside a dealership.

Tags: F&I, Mad Marv, Marv Eleazer, sales

Author: Marv Eleazer | Posted @ Wednesday, May 15, 2013 1:27 PM | » Comments(1)

Preventing the Unexpected

March 20, 2013

His Madness recounts a little history lesson before offering a primer for snuffing out bad habits and making positive changes.

Tags: compliance, F&I, Mad Marv, Marv Eleazer, process, Product Sales

Author: Marv Eleazer | Posted @ Wednesday, March 20, 2013 11:57 AM | » Comments(5)

Fear Factor: When Customers Say 'No'

December 7, 2012

His Madness offers a little pep talk to remind F&I pros that if anybody has reason to be afraid of making a wrong turn, it shouldn’t be you.

Tags: budget, customers, F&I, Mad Marv, Marv Eleazer

Author: Marv Eleazer | Posted @ Friday, December 7, 2012 1:35 PM | » Comments(23)

In With the New

June 5, 2012

His Madness offers a few spring cleaning items you need to take care of before those key selling months roll around.

Tags: F&I, Finance Manager, Langdale Ford, Mad Marv, nearprime, prime financing, subprime

Author: Marv Eleazer | Posted @ Tuesday, June 5, 2012 5:24 PM | » Comments(0)

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Author Bio

Marv Eleazer

Finance Director

Marv is no insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

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