The Industry's Leading Source For F&I, Sales And Technology

Mad Marv

TAG SEARCH RESULT: Mad Marv

1  -  14  of  14

6 Ways to Deliver Exceptional Service

Inspired by a visit to the suit store, His Madness lists six ways F&I pros can tailor their wares to fit any customer.

August 19, 2017

Inspired by a visit to the suit store, His Madness lists six ways F&I pros can tailor their wares to fit any customer.

Tags: Closing Techniques, F&I manager, F&I process, F&I products, Mad Marv, showroom

Author: Marv Eleazer | Posted @ Saturday, August 19, 2017 2:09 PM | » Comments(0)

Talent Coach

October 22, 2013

His Madness admits patience isn’t something that comes naturally, but he recognizes how important it is when it comes to managing people.

Tags: auto dealer, F&I, Mad Marv, management, Marv Eleazer

Author: Marv Eleazer | Posted @ Tuesday, October 22, 2013 8:41 AM | » Comments(1)

Measuring Up

September 26, 2013

His Madness delves into the rate vs. product discussion, and reminds F&I offices everywhere why the latter does so much more than help per-copy averages.

Tags: Mad Marv

Author: Marv Eleazer | Posted @ Thursday, September 26, 2013 12:22 PM | » Comments(8)

Fine-Tuning F&I

July 16, 2013

In the finance office, bad habits cost money. His Madness says it’s time to lose your so-called quirks and get down to business.

Tags: F&I, Gen Y, Mad Marv

Author: Marv Eleazer | Posted @ Tuesday, July 16, 2013 8:09 AM | » Comments(5)

Hold Your Position

June 12, 2013

The CFPB’s saber-rattling has failed to upset the magazine’s in-the-trenches columnist, who reminds us that dealers have survived past attacks on their bottom lines.

Tags: CFPB, F&I, Mad Marv

Author: Marv Eleazer | Posted @ Wednesday, June 12, 2013 8:45 AM | » Comments(3)

3 ‘P’s of F&I

May 15, 2013

His Madness covers three items you won’t find in any new-hire training manual but are critical to your career in F&I. Together, they make up the unwritten rules of life inside a dealership.

Tags: F&I, Mad Marv, Marv Eleazer, sales

Author: Marv Eleazer | Posted @ Wednesday, May 15, 2013 1:27 PM | » Comments(1)

Preventing the Unexpected

March 20, 2013

His Madness recounts a little history lesson before offering a primer for snuffing out bad habits and making positive changes.

Tags: compliance, F&I, Mad Marv, Marv Eleazer, process, Product Sales

Author: Marv Eleazer | Posted @ Wednesday, March 20, 2013 11:57 AM | » Comments(5)

A Newbie’s Guide to F&I

When His Madness asked his F&I friends to provide some words of wisdom to F&I newbies, he found a few nuggets of advice for grizzled vets as well.

February 5, 2013

When His Madness asked his F&I friends to provide some words of wisdom to F&I newbies, he found a few nuggets of advice for grizzled vets as well.

Tags: F&I process, Mad Marv

Author: Marv Eleazer | Posted @ Tuesday, February 5, 2013 2:25 PM | » Comments(22)

Fear Factor: When Customers Say 'No'

December 7, 2012

His Madness offers a little pep talk to remind F&I pros that if anybody has reason to be afraid of making a wrong turn, it shouldn’t be you.

Tags: budget, customers, F&I, Mad Marv, Marv Eleazer

Author: Marv Eleazer | Posted @ Friday, December 7, 2012 1:35 PM | » Comments(23)

Show Me The Process

November 13, 2012

The debate at this year’s Industry Summit didn’t change His Madness’ opinion about the mobile menu. But he says there is one thing software makers can do that would.

Tags: F&I menu, Industry Summit, iPad, Mad Marv, Marv Eleazer, paper menu

Author: Marv Eleazer | Posted @ Tuesday, November 13, 2012 2:16 PM | » Comments(3)

Be the Menu

October 8, 2012

After recounting the origins of the F&I menu, His Madness reminds us that talent and dedication are the keys to making it an effective sales tool.

Tags: F&I menu, F&I regulation, Mad Marv, Marv Eleazer

Author: Marv Eleazer | Posted @ Monday, October 8, 2012 9:56 AM | » Comments(5)

The Subprime Effect

Subprime financing is coming back in a big way. Is your dealership ready? His Madness breaks down several different options to help your dealership cash in.

September 14, 2012

Subprime financing is coming back in a big way. Is your dealership ready? His Madness breaks down several different options to help your dealership cash in.

Tags: Mad Marv, Marv Eleazer, subprime

Author: Marv Eleazer | Posted @ Friday, September 14, 2012 10:14 AM | » Comments(6)

Unwinding A Deal

August 7, 2012

Unwinding a deal is a rotten experience for you, your dealer and the customer. But the magazine’s from-the-trenches columnist says there are at least five scenarios in which it’s the only logical choice.

Tags: Mad Marv, Marv Eleazer

Author: Marv Eleazer | Posted @ Tuesday, August 7, 2012 11:54 AM | » Comments(768)

In With the New

June 5, 2012

His Madness offers a few spring cleaning items you need to take care of before those key selling months roll around.

Tags: F&I, Finance Manager, Langdale Ford, Mad Marv, nearprime, prime financing, subprime

Author: Marv Eleazer | Posted @ Tuesday, June 5, 2012 5:24 PM | » Comments(0)

« Previous1Next »

Author Bio

Marv Eleazer

Finance Director

Marv is no insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

» More