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Mad Marv

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The Silent Partner

His Madness offers praise for the advancement of technology in the F&I office but warns that some tools may not be useful to true professionals.

July 6, 2016

His Madness offers praise for the advancement of technology in the F&I office but warns that some tools may not be useful to true professionals.

Tags: F&I products, F&I technology, Sales Process

Author: Marv Eleazer | Posted @ Wednesday, July 6, 2016 3:51 PM | » Comments(7)

Always Be Prepared

His Madness offers a four-point plan for winning over customers whose insurance companies are trying to steal your F&I product sales.

April 7, 2016

His Madness offers a four-point plan for winning over customers whose insurance companies are trying to steal your F&I product sales.

Tags: F&I products, Sales Process, Sales Tips, vehicle service contracts

Author: Marv Eleazer | Posted @ Thursday, April 7, 2016 11:51 AM | » Comments(1)

Virus Alert!

The magazine’s from-the-trenches columnist doesn’t mince words when it comes to his dislike of the Internet, but that doesn’t mean he’s about to fight progress.

April 16, 2012

The magazine’s from-the-trenches columnist doesn’t mince words when it comes to his dislike of the Internet, but that doesn’t mean he’s about to fight progress.

Tags: F&I Turnover, Internet, Internet lead, Internet Shopper, Sales Process

Author: Marv Eleazer | Posted @ Monday, April 16, 2012 9:27 AM | » Comments(1)

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Author Bio

Marv Eleazer

Finance Director

Marv is no insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

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