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On the Point

Haters Will Hate

Da Man doesn’t believe customer satisfaction drives repeat business, but he does believe it drives a dealership’s ability to capture today’s Internet shopper.

December 17, 2014

Da Man doesn’t believe customer satisfaction drives repeat business, but he does believe it drives a dealership’s ability to capture today’s Internet shopper.

Author: Jim Ziegler | Posted @ Wednesday, December 17, 2014 3:26 PM | » Comments(1)

Achieving the Big Numbers

Da Man says there are four ways to increase profit by $100,000 a month overnight, but each one requires two critical elements to make it happen.

November 7, 2014

Da Man says there are four ways to increase profit by $100,000 a month overnight, but each one requires two critical elements to make it happen.

Author: Jim Ziegler | Posted @ Friday, November 7, 2014 9:48 AM | » Comments(0)

A Bustle in Your Hedgerow

Da Man lists a few of the hits on the FTC’s latest album, ‘Deceptive Dealer Advertising.’

September 15, 2014

Da Man lists a few of the hits on the FTC’s latest album, ‘Deceptive Dealer Advertising.’

Author: Jim Ziegler | Posted @ Monday, September 15, 2014 9:57 AM | » Comments(1)

Defensive Posture

There are many reasons customers say they need to think about a purchase decision. Da Man says the key is not to treat that response as the customer’s true objection.

August 13, 2014

There are many reasons customers say they need to think about a purchase decision. Da Man says the key is not to treat that response as the customer’s true objection.

Author: Jim Ziegler | Posted @ Wednesday, August 13, 2014 11:55 AM | » Comments(1)

It’s the Relationship, Stupid

New data on what consumers want has Da Man up in arms. Not only does he doubt the source of the data, he believes it’s another example of why dealers need to take back their markets.

July 14, 2014

New data on what consumers want has Da Man up in arms. Not only does he doubt the source of the data, he believes it’s another example of why dealers need to take back their markets.

Author: Jim Ziegler | Posted @ Monday, July 14, 2014 11:13 AM | » Comments(1)

Are We Not Men?

Da Man is reminded of a New Wave band from the 1980s after watching the industry’s newest crop of F&I talent deliver lifeless F&I presentations.

June 2, 2014

Da Man is reminded of a New Wave band from the 1980s after watching the industry’s newest crop of F&I talent deliver lifeless F&I presentations.

Author: Jim Ziegler | Posted @ Monday, June 2, 2014 2:05 PM | » Comments(2)

Show Me the ‘Ups’

After taking a call from an angry dealer, ‘Da Man’ issues another warning to sites that claim to sell customer impressions. He says its time these companies start delivering the ‘ups’ dealers are paying for.

April 4, 2014

After taking a call from an angry dealer, ‘Da Man’ issues another warning to sites that claim to sell customer impressions. He says its time these companies start delivering the ‘ups’ dealers are paying for.

Author: Jim Ziegler | Posted @ Friday, April 4, 2014 1:33 PM | » Comments(2)

The Power of Attraction

‘Da Man’ has become somewhat of a social media evangelist. But it’s not what you can do; it’s what you can find in social media that has him so high on the marketing medium.

March 11, 2014

‘Da Man’ has become somewhat of a social media evangelist. But it’s not what you can do; it’s what you can find in social media that has him so high on the marketing medium.

Author: Jim Ziegler | Posted @ Tuesday, March 11, 2014 9:55 AM | » Comments(0)

Off With Their Heads

The departure of Hyundai’s chief executive didn’t come as a surprise to ‘Da Man.’ That’s because he called it exactly one year ago, but even he admits his prediction didn’t require much foresight.

February 24, 2014

The departure of Hyundai’s chief executive didn’t come as a surprise to ‘Da Man.’ That’s because he called it exactly one year ago, but even he admits his prediction didn’t require much foresight.

Author: Jim Ziegler | Posted @ Monday, February 24, 2014 12:18 PM | » Comments(2)

No Do-Overs

Although there’s no such thing as a do-over in the car business, ‘Da Man’ believes Ford has a real opportunity to correct some recent mishaps — maybe even breathe new life into its Lincoln marque.

February 6, 2014

Although there’s no such thing as a do-over in the car business, ‘Da Man’ believes Ford has a real opportunity to correct some recent mishaps — maybe even breathe new life into its Lincoln marque.

Author: Jim Ziegler | Posted @ Thursday, February 6, 2014 2:52 PM | » Comments(0)

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Author Bio

Jim Ziegler

President & CEO of Ziegler SuperSystems

Jim 'Da Man' Ziegler joined the magazine in 2011 to deliver his On-the-Point message about the car business to dealer principals and store managers. He'll offer strategy advice on everything from sales and F&I to marketing in the digital age. Catch him every month at www.fi-magazine.com.

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