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Who Shot the Dealer?

‘Da Man’ draws parallels between the Kennedy assassination and the ongoing campaign to undermine the existence of American car dealers.

A new commercial from Carvana (“That Didn’t Suck”) propagates the theory that millennials have no patience for the current car-buying process. 

March 7, 2017

‘Da Man’ draws parallels between the Kennedy assassination and the ongoing campaign to undermine the existence of American car dealers.

Tags: digital advertising, Digital Retailing, Internet Shopper, National Automobile Dealers Association, Online F&I

Author: Jim Ziegler | Posted @ Tuesday, March 7, 2017 12:42 PM | » Comments(2)

Stop Flushing Those Ad Dollars

‘Da Man’ delivers a marketing plan that produces Google and social media leads and reduces your dependency on underperforming lead providers.

February 10, 2017

‘Da Man’ delivers a marketing plan that produces Google and social media leads and reduces your dependency on underperforming lead providers.

Tags: digital advertising, Dynamic Product Ads, Facebook, Google AdWords, SEM, SEO

Author: Jim Ziegler | Posted @ Friday, February 10, 2017 3:18 PM | » Comments(2)

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Author Bio

Jim Ziegler

President & CEO of Ziegler SuperSystems

Jim 'Da Man' Ziegler joined the magazine in 2011 to deliver his On-the-Point message about the car business to dealer principals and store managers. He'll offer strategy advice on everything from sales and F&I to marketing in the digital age. Catch him every month at www.fi-magazine.com.

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