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The Lead-Gen Death Throes

'Da Man' wonders if the lead-generation business is gasping its last, wheezy breath.

May 6, 2016

'Da Man' wonders if the lead-generation business is gasping its last, wheezy breath.

Tags: Autobytel, Autotrader, Carfax, CarGurus, Cars.com, Edmunds, lead generation, TrueCar

Author: Jim Ziegler | Posted @ Friday, May 6, 2016 10:45 AM | » Comments(4)

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Author Bio

Jim Ziegler

President & CEO of Ziegler SuperSystems

Jim 'Da Man' Ziegler joined the magazine in 2011 to deliver his On-the-Point message about the car business to dealer principals and store managers. He'll offer strategy advice on everything from sales and F&I to marketing in the digital age. Catch him every month at www.fi-magazine.com.

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