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TAG SEARCH RESULT: TrueCar

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The Lead-Gen Death Throes

'Da Man' wonders if the lead-generation business is gasping its last, wheezy breath.

May 6, 2016

'Da Man' wonders if the lead-generation business is gasping its last, wheezy breath.

Tags: Autobytel, Autotrader, Carfax, CarGurus, Cars.com, Edmunds, lead generation, TrueCar

Author: Jim Ziegler | Posted @ Friday, May 6, 2016 10:45 AM | » Comments(4)

True Concern: Looking Back on TrueCar Controversy

October 22, 2013

‘Da Man’ finds himself blindsided by an FTC investigation long after mending fences with TrueCar and its founder.

Tags: auto dealer, Data, FTC, Jim Ziegler, Scott Painter, TrueCar

Author: Jim Ziegler | Posted @ Tuesday, October 22, 2013 9:32 AM | » Comments(1)

Generationally Speaking

From outrage over factory-mandated image programs to TrueCar, ‘Da Man’ delves into the hot-button issues on dealers’ minds at NADA 2012.

Jim Ziegler accepts the “Passion Award” for lifetime achievement at the 2012 Digital Marketing Strategies Conference in Las Vegas. The award was presented by actor Adoni Maropis from TV drama “24.”

March 12, 2012

From outrage over factory-mandated image programs to TrueCar, ‘Da Man’ delves into the hot-button issues on dealers’ minds at NADA 2012.

Tags: dealership management system, DMS, Generation Y, NADA, NADA Convention & Expo, TrueCar

Author: Jim Ziegler | Posted @ Monday, March 12, 2012 11:08 AM | » Comments(0)

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Author Bio

Jim Ziegler

President & CEO of Ziegler SuperSystems

Jim 'Da Man' Ziegler joined the magazine in 2011 to deliver his On-the-Point message about the car business to dealer principals and store managers. He'll offer strategy advice on everything from sales and F&I to marketing in the digital age. Catch him every month at www.fi-magazine.com.

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